AAM Atlanta: Where Marketing & BD Cross Paths
Marketing and business development are essential to firm growth but many firms struggle to bring the two together. What are the obstacles and advantages when marketing and BD cross paths and what can practitioners do to facilitate integration?
Join us to hear real-world success stories and cautionary tales from professional services firm marketing and BD experts who have found themselves at the crossroads and lived to tell the tale. Come at 8:30 AM to network; each panelist will give a brief presentation begining at 9 AM, followed by an interactive panel discussion.
Sue Groszkiewicz, Owner of Accountable for Change, former auditor and COO of a large CPA firm
D. Scott Moore, SVP of The Rainmaker Companies, former AAM president and CMO of a top 20 U.S. accounting firm
Tiffany Konenkamp, CPSM, Service Division Manager for Century Fire Protection, former Business Development and Operations manager for professional services firms