AAF Speaker Series Presents: JK McKnight of The Art of Impact
Event Information
Event description
Reaching the Unreachables: The Three Experiential Keys to Engaging Gen Z and Millennials
About this event
Gen Z and Millennials now comprise over half the world's population, but engaging them effectively demands new tools for new times. Join Art of Impact, Forecastle Festival and Forecastle Foundation founder JK McKnight as he shares the three-tiered marketing and advertising model he crafted over a 20-year career in entertainment, and demonstrates how it breaks through to engage authentically and effectively, while improving lives and communitites.