$0 – $15

AAF Mobile Bay September Lunch: Michael Gass

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Felix's Fish Camp

1530 Battleship Pkwy

Spanish Fort, AL 36527

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Topic: "A New Approach to New Business"

New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.

"My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.

Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.

More about the speaker:

Michael was the first advertising agency consultant to embrace social media for business development.

He's been an active participant and innovator since creating his blog, Fuel Lines, back in 2007. It has ranked among the top 100 global marketing blogs in the world according to Ad Age’s Power 150. His Fuel Lines’ newsletter has over 33,000 subscribers. He's also amassed a Twitter following of over 104,000 people.

Michael’s built an international consultancy using the inbound and content marketing strategies and tactics that he recommends to advertising agencies and professional service firms.

He’s also conducted over 250+ social media workshops in the U.S., Canada and the UK as well as global training events for international advertising and marketing associations.


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Felix's Fish Camp

1530 Battleship Pkwy

Spanish Fort, AL 36527

View Map

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