*Please note to attend this course you must either be a resident of or starting a business in Hertfordshire.
Without research and paying customers your business will not succeed. This workshop helps you understand your market, ensure you have the tools to find your market, and then suggests the best methods to target them.
This workshop will cover:
- Market research
- Market segmentation
- Company image and branding
- Pricing strategy
- Your market and competitors
- Marketing plan
- Promotional activities
9.00am-9.30am - Registration and Networking
9.30am-2.30pm - Workshop
2.30pm-3.00pm - Q & A
By the end of this workshop you will be able to carry out your own market research, identify your target market and the appropriate methods to promote your business successfully.
This workshop is aimed at those starting up in business, individuals and existing businesses.