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A Playbook for Achieving Product-Market Fit

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How do you build a great product? You have to get so many things right, especially market fit. We created this webinar to provide step-by-step guidance to build successful products by rapidly prototyping to achieve product-market fit.

Our speaker, Dan Olsen, will share the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid, his simple yet effective process for achieving product-market fit. Dan Olsen saved Facebook, Box, Microsoft, and Intuit months of work and thousands of dollars by applying his actionable model to design a product everyone loves. And he can help you too!

In this live webinar, Dan will breakdown how to:

1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your MVP feature set
5. Create your MVP prototype
6. Test your MVP with customers

Founders, come learn how to turn product definition and development into more of a science than an art to improve your odds of success.

Aspiring professionals, join us to apply this methodology to a successful career in Product Management, Sales, Marketing or UX Design.

This webinar is brought to you by NZTE and NASDAQ Entrepreneurial Center to make it easier for New Zealand companies to grow their business bigger, better, faster. RSVP now, as space is limited and you will receive a link to the live webinar in your confirmation email.

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About Dan Olsen

Dan Olsen is a product management and Lean startup consultant, speaker, and author. His passion is helping others create successful products that customers love. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster. Dan was also cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.

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