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A New Paradigm by HOK’s Todd Bertsch: Designing Porsche Cars North America’...

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ADAC - Atlanta Decorative Arts Center

351 Peachtree Hills Avenue Northeast

Room 403

Atlanta, GA 30305

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A New Paradigm by HOK’s Todd Bertsch: Designing Porsche Cars North America’s High-Performance Headquarters

Tasked with creating a forward-thinking home for an automotive company steeped in nearly a century of design heritage, HOK Atlanta's director of design, Todd Bertsch, felt compelled to flip the script and stretch boundaries for One Porsche Drive. Hear about how, armed with a limited palette of modern materials, Bertsch set about inverting the standard architectural response to such a project.

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ADAC - Atlanta Decorative Arts Center

351 Peachtree Hills Avenue Northeast

Room 403

Atlanta, GA 30305

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