Join Chopped champion Brian Jupiter of Frontier and Ina Mae Tavern and 13-time James Beard Award-winning journalist Steve Dolinsky as we unveil a new national name and brand for Asian carp.

Asian carp is a mild-flavored, flaky fish caught in fresh Midwestern waterways. What we need now is a name that is as appealing as the fish tastes, so more people will eat it, restore our waterways and protect the Great Lakes.

There will be a live Q&A following the presentation. Email Jayette Bolinski at jayette.bolinski@illinois.gov to submit questions in advance.

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Eat well. Do good.

Notice there are no fish shown down here. That is because Asian carp are not bottom-feeders. They are clean, healthy, top-feeding fish.