A Dozen Advertising Law Tips for 2018

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A Dozen Advertising Law Tips for 2018

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Shutters on the Beach 1 Pico Boulevard Santa Monica, CA 90405

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A Dozen Advertising Law Tips for 2018

Is one of your New Year's resolutions to stay up-to-date with the latest developments in advertising law? If so (and even if it isn't), please join us at Shutters on the Beach in Santa Monica for a very special advertising law event on January 31st.

2018 promises to be yet another year filled with rapid changes in advertising law and enforcement that will have a great impact on the way advertising lawyers and business affairs teams do their jobs. With new commissioners on the horizon at the Federal Trade Commission, a new low budget digital waiver under the SAG-AFTRA Commercials Contract, new challenges involving transparency in contracting, and new cases involving infringement claims, we've got plenty to talk about!

Jeffrey A. Greenbaum and Brian G. Murphy will lead a fun, fast-paced, and informative discussion about a dozen (or so) recent developments that every advertising lawyer and business affairs team should know about. Their aim will be to provide practical advice to help you identify, and better manage, risks and to achieve your objectives in 2018.

Cocktails and hors d'oeuvres will be served.

Topics include:

  • What are the big issues that the FTC will be looking at in 2018?

  • What's new with influencers?

  • What are best practices for disclosures in social media?

  • What impact do recent music infringement cases (including the infamous "Blurred Lines" case) have on the way we produce original music for commercials?

  • How do I reference pop culture in social media without getting sued?

  • What are the key things to watch out for when doing a media buy that includes custom content production?

  • When does comparative advertising ross the line?

  • How do I effectively use the low budget and other SAG-AFTRA waivers?

  • What do I need to know about allocations and SAG-AFTRA audits?

  • How do I effectively run a social media contest?

  • And so much more.

This program is intended for both lawyers and non-lawyers. We look forward to seeing you there!


5:00 p.m. to 5:30 p.m. Check-in and cocktails

5:30 p.m. to 6:30 p.m. Program

6:30 p.m. to 8:00 p.m. Cocktails and hors d'oeuvres


1 CA MCLE Credit in Areas of Professional Practice.

This program has been approved in accordance with the requirements of the California MCLE Board for a maximum of 1 General Participatory Credits.

Guests of Frankfurt Kurnit will receive 15% off all rooms. Use the code "Catering15" online or mention Frankfurt Kurnit while making reservations over the phone.