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A Crash Course to Google Ads and Pay-per-Click (PPC) (60-min Webinar)

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Learn how to use Google Ads, Search Engine Marketing (SEM), and Pay-per-Click (PPC) in your business in order to gain more clients.

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Now, more than ever, it’s crucial for business owners to fast-track their online marketing, in order to experience success with online advertising. By measuring, securing, and applying data-driven methods you can learn how to market your business to people who are actively looking for your products or services.

In this Google Ads course, our speaker Josh Martin, Digital Marketing Director at Boulder SEO Marketing will outline exactly how to use Search Engine Marketing (SEM) in your business in order to gain more clients. After learning from the information in this webinar you will be able to easily set up your own Google Ads and SEM advertising campaign!

Pay-per-click is the most well-known and established form of SEM marketing and you are likely familiar with seeing these types of ads at the top of Google and other search engines. Many business owners, especially those who live in heavily populated towns and cities, find that in order to get to the top of the search engines they absolutely must utilize Google Ads and pay-per-click campaigns in order to be seen on page one.

In addition to learning about SEM advertising in this webinar, you will learn the fundamentals of image advertising through a system called “remarketing”. Remarketing allows you to show ads to only well-qualified people who may be interested in your service. For example, you can use remarketing to choose to only show ads to people near you in cities or neighborhoods where you want more business. Learning how to ‘remarket’ can help you not waste time, money, or energy on less-fruitful marketing and enable you to make your marketing dollars work for you!

Business owners are in uncharted waters as customers are now changing their buying behaviors in ways the world has never seen before. Even business owners who have skillfully marketed online before will gain a lot of value from exploring the proven marketing methods of Google Ads and pay-per-click advertising. In order to gain new clients, service providers and retailers must explore new marketing methods. Google Ads and pay-per-click advertising helps you increase the chance of turn prospects into customers.

You will leave this webinar with the most up-to-date and effective Google Ads and pay-per-click marketing approaches in hand.

In this webinar, you'll learn:

  • The most empowering strategies to take when using Google Ads in an evolving economic and customer environment
  • How to navigate the changing habits of consumers and potential clients
  • The most effective and up-to-date SEM advertising techniques for business owners
  • The basics of image advertising and how you can target customers with remarketing

After attending this webinar, you will walk away with:

  • What it takes to create compelling search engine marketing campaigns that really work
  • An understanding of how to measure and track your success
  • The ability to effectively manage your advertising budget in Google Ads
  • A Google Ads and Pay-Per-Click Tips and Tools booklet to guide you after the webinar is over

Meet the Presenter

Josh Martin, Digital Marketing Expert at Boulder SEO Marketing

Josh has over 14 years’ experience in digital marketing and he's a Google Certified Premier Partner, Bing accredited Professional and Google Grant Recipient. Having previously owned and operated two digital marketing companies gives Josh a unique knowledge of all stages of the development and design cycle. He has developed the processes for analysis, testing, and implementation of various SEM-based applications for digital marketing agencies and medium-small businesses.

Josh enjoys spending time with his family, cinematography, fishing, digital marketing, and getting out into the back-country of Colorado!

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