A Conversation with Mary Kramer, Vice President, Crain Communications

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A Conversation with Mary Kramer, Vice President, Crain Communications

Learn About the Latest Digital Brand, Media Trends, and the Future of Niche Media. Live and virtual seating available!

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Crain Communications 1155 Gratiot Avenue Detroit, MI 48207

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About this event

Join us in the Crain’s ‘Living Room’ for an intimate breakfast discussion with Mary Kramer on

how familiar and new media brands can succeed in today’s publication industry. Packed with

information that can benefit professionals and businesses of all sizes, Mary will share her

insights and field questions on topics such as:

● The secret sauce for developing new brands that click with the audience

● How new brands address today’s hot markets such as the growing cannabis industry,

advanced molecular research, and the business of sports and its effect on our culture

● Media trends that resonate with audiences and include national case studies/success

stories

● The future of niche media

● Crain’s recent purchase of the Grand Rapids Business Journal

There’s probably a Crain niche that is of keen interest for you, your company, or your clients.

The key to success is leveraging specific tools to ensure that content – from newsrooms and

from clients – relates to what Audiences -- readers and listeners -- need and want.

Learn more when WJR’s Marie Osborne and Crain Communications’ Mary Kramer explore the

latest from Crain in a breakfast session on Thursday, October 6 at 8am in the ‘Living Room’ at

Crain Communications’ HQ. The session will be presented live and virtually. Free parking.

The session is presented live and virtual.

Mary Kramer joined Crain Communications in 1989 as editor of Crain's Detroit Business. She

went on to hold several senior roles, including VP/Group Publisher for Crain's city publications

in Chicago, Cleveland, Detroit, and New York. In 2021, she moved into new product

development and successfully launched Crain Currency in 2022. She continues to direct Detroit

Homecoming, an initiative to bring successful Detroit-area "expats" back to their hometown to

re-engage with its revitalization. She also chairs the board of the Skillman Foundation.

Our Moderator, Marie Osborne, Senior News Analyst, WJR-AM

In her more than four decades of journalism, Marie has reported from around the U.S., Europe,

and China. Marie’s work has been heard on 760 WJR, ABC and CBS radio networks, Voice of

America, and BBC. She is a three-time winner of the national Edward R. Murrow Award, and the

winner of a national Headliner Award. Marie has been honored multiple times by the Michigan

Association of Broadcasters and the Associated Press.

Date/Time: Oct 6 from 8-10

Breakfast and networking 8-9 am, program 9-10

Location:

Crain Communications HQ "Living Room”

1155 Gratiot Ave, Detroit

Free parking is available on-site

Zoom participation - logistics to be provided following registration.

Special pricing is being offered, thanks to Crain Communications!

$7.50 for members and students

$12 for guests

Thank you to our sponsors: Crain Communications, Catalyst Media Factory and Detroit

Aesthetic Company

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