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A Business Model Hack of CirrusMD - Denver/Boulder Health 2.0

John Emerson, Chris Saxman, Leonard Kish

Thursday, February 6, 2014 from 6:00 PM to 9:00 PM (MST)

A Business Model Hack of CirrusMD - Denver/Boulder...

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Work with your fellow members of Health 2.0 as we help our colleague Andy Altorfer, CEO of CirrusMD, to solve key business model challenges with which he is struggling.  

Join us for our second business model hack - where we help member companies to brainstorm business models or solutions to business problems they are facing.  We become really smart management consultants for the night!

CirrusMD is a healthcare communications company focused on mobile physician access solutions, including video chat and secure messaging.  CirrusMD allows physicians to offer their patients video chat and direct messaging through a secure, cloud-based patient profile accessible over mobile devices and the Internet. Its services are designed to streamline medical practice productivity and transform industry business models, while also substantially reducing costs. it aims to bring the best in mobile communications to the doctor/patient relationship.

At this meeting, we will be joinedby a number of medical students from Anschutz who are passionate
about digital healthcare.  You be able to share your expertise with both a great Denver startup and the next generation of medical practitioners!

The Anschutz Medical Campus can be difficult to navigate, so please refer to the map at right to find the exact location of the building.  If you have trouble locating us, please call Chris Saxman at 917-836-9827 for assistance.


The schedule for the evening will be:

5:30 – 6 pm


6 – 6:15 pm

Andy will introduce CirrusMD and the challenges he is facing

6:15 – 7:30 pm

Break into groups to whiteboard ideas

7:30 – 8:15 pm

Pizza break

8:15 – 9:00 pm

Presentations by breakout groups and general discussion

9:00 pm



Key questions Andy has asked us to consider regarding CirrusMD include:

  • What might employee benefits/wellness plans be willing to pay for direct access to doctors (possible compliment for high deductible plans)?
  • When working with benefits brokers, how much to pay them and how much to charge the company?
  • How inexpensively can we license to major health systems and other projects that are willing to pay a fee on behalf of patients?
  •  When our clients use CirrusMD simply to save costs around unscheduled visits, what is an appropriate price?
  • What price is the patient funded market willing to bear?
  • If we were to sell an instance of our platform, how should we price it?
  • Is usage or revenue more important at our stage? 

Our goals for this meeting are to:

  • Provide Real Value to CirrusMD: following the Boulder mantra of “give before you get,” we will serve as a group of smart, experienced advisors for CirrusMD for a night.
  • Learn About Tele-medicine: educate each other about the opportunities in tele-medicine by working with a leading company in the space.
  • Refine the Business Model Hack Model: continue to refine how Health 2.0 Denver/Boulder can use business model hacks as an effective way to assist Front Range digital healthcare companies.


Have questions about A Business Model Hack of CirrusMD - Denver/Boulder Health 2.0? Contact John Emerson, Chris Saxman, Leonard Kish
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When & Where

Anschutz Medical Campus - University of Colorado Denver
13120 E 19th Avenue
Ed2 North (Building P28), Room 2102 (second floor)
Aurora, CO 80045

Thursday, February 6, 2014 from 6:00 PM to 9:00 PM (MST)

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John Emerson, Chris Saxman, Leonard Kish

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