Experience Strategy Workshop

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Slalom Hartford Cityplace I, 32nd Floor

185 Asylum Street

Hartford, CT 06103

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Deep dive into Experience Strategy with Susan Weinschenk

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Experience Strategy Workshop

Whether you are doing user experience, customer experience, or service design, doing great research and design is not all it takes to have a successful practice. If you want your practice to grow and thrive in your organization, you need to plan and execute strategies for your work.

In this comprehensive full-day workshop you will learn the what, why, and how to creating and implementing effective strategies for your team and for the projects you are working on. We’ll walk you through how to create a short and long term Strategy Roadmap and Action Plan for your work and your team.

Here are some of the things you will learn:

  • The three dimensions that should be part of your strategy planning.
  • Techniques for prioritizing your projects so that you are sure you are working on those that will produce the best and most important results.
  • How to create a Strategy Roadmap and an Action Plan
  • How to promote your work in the organization

Bring your organizations challenges and at the end of the workshop you will have your first version of a Strategy Roadmap and an Action Plan to take with you.

The Team W

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and How to Get People to Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today.

Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults on Behavioral Science and Behavioral Economics, teaches workshops and gives keynote speeches at business and design conferences.

Guthrie is the author of I Love You, Now Read This Book (It’s About Human Decision Making And Behavioral Economics) and is the host of the Human Tech podcast.

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Date and Time

Location

Slalom Hartford Cityplace I, 32nd Floor

185 Asylum Street

Hartford, CT 06103

View Map

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