$399 – $449

5th Annual DIY Tourism and Local Marketing Workshop

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Location

The Crowne Plaza Resort

1 Resort Drive

Asheville, NC 28806

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Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

Event description
Join our 5th annual workshop & learn how to effectively entice visitors to visit your community, make a reservation, or attend events.

About this Event

Effectively enticing visitors to explore your community, make a reservation, attend your events, or shop at your local business requires a combination of skill, strategy, and creativity. The fifth annual DIY Tourism and Local Marketing Workshop provides the latest digital strategies, resources, and tools to reach potential visitors and motivate them to visit.

Learn from Chris Cavanaugh of Magellan Strategy Group, a travel and tourism marketing and strategic planning consultant, and Sarah Benoit and Justin Belleme – two instructors of the JB Media Institute, a digital marketing training program, as well as industry experts in topic such as video, influencer marketing, local SEO, and more. These experts can help you tell your local business’ or tourism organization’s story in a compelling way that reaches the right audience and encourages them to take action.

This one-and-a-half day event is located in one of the country’s fastest growing tourism destinations: Asheville, NC. Enjoy the sights, sounds, and fall color of the Blue Ridge Mountains while you gain up-to-date marketing strategies you can take back to your region, venue, tourist destination, or local business to implement immediately. In light of Covid-19, this event will also be streamed virtually for those who prefer to attend remotely.

This event will feature three tracks of learning for (1) beginners, (2) experienced tourism marketing professionals, and (3) tourism industry leaders and executives. Additionally, we'll provide content focused on local marketing, designed for businesses that have a physical location, such as retail, hospitality, or tourism attractions.  Our vision is that representatives from tourism organizations (a combination of the leadership team and marketing staff) as well as CEOs and marketing professionals from key local attractions or businesses would attend together. That way, these groups can learn in a supportive and collaborative workshop setting.

The cost of your ticket to this year's workshop also includes complimentary access to two online trainings this fall – "Tourism Strategies in Recovery & Resilience," a half-day bootcamp on Thursday, October 8, and "Rebounding in 2021 through Tourism Marketing," a two-day online workshop on November 12 and 13.

Full schedule and session details coming soon at diytourismmarketing.com!

Discounts available for group tickets. Contact the JB Media Institute for questions via email at institute@jbmediagroupllc.com or by phone at 828.490.9299 ext. 2.

Please note: No refunds will be given to cancellations received after February 1, 2021. Refunds before February 1, 2021 will incur the loss of Eventbrite processing fees.

About Chris Cavanaugh

Prior to founding Magellan Strategy Group, Chris spent ten years as vice president of marketing for The Biltmore Company in Asheville, NC, the owner of Biltmore Estate. While there, Chris also directed marketing for the Inn on Biltmore Estate, a four-star hotel on the property, and the Biltmore Estate Winery, the most visited winery in the nation. Chris has served as chairman of the North Carolina Travel and Tourism Board and the Buncombe County Tourism Development Authority (overseeing the work of the Asheville CVB) and Blue Ridge Mountain Host, a regional marketing association. He was the 2014 recipient of the Southeast Tourism Society Shining Example Award and in 2015 received the Travel Industry Association of North Carolina's Tourism Excellence Award for an Individual for outstanding contributions to the development of the travel industry in the state.

About Justin Belleme

A serial entrepreneur, Justin founded his first business, AshevilleNow.com an online magazine about the Asheville area for visitors in 2003. He continued to work in tourism marketing, holding interim positions in online marketing with Asheville Convention & Visitors Bureau and City of Asheville in 2010 before launching Internet marketing agency JB Media Group in 2011. As Director of Strategy, Justin oversees the strategic direction for projects in SEO, online advertising, social media, event marketing, email and public relations for clients ranging from the Eastern Band of The Cherokee Indians to the Blue Ridge National Heritage Area, Holistic Holiday at Sea and the Social Capital Markets conference.  He, along with Sarah Benoit, have also provided strategic consulting and training for Harrah’s Cherokee Casino.

In 2012, Justin saw a need for training for marketing professionals and business owners in Internet marketing from industry professionals. He teamed up with Sarah Benoit to found the JB Media Institute shortly thereafter and under his vision and leadership, the program has trained more nearly 200 students in its first three years. Justin is also a frequent presenter on the more technical elements of Internet marketing including Google advertising for businesses and non-profits, SEO and social media advertising. The recipient of the 2014 Entrepreneur of the Year Award from the Asheville Chamber of Commerce, Justin is a strong advocate for entrepreneurship, He has served on the Board of Directors of the Asheville Chamber of Commerce since 2015 and is a previous Board Chair for the NC Stage Company.

In early 2019 Justin led the acquisition of RomanticAsheville.com, the most visited travel and vacation planning website for the Asheville area with over 5.5 million site visits in the last year. 

About Sarah Benoit

As the Lead Instructor for the JB Media Institute, Sarah leverages her 13 years of experience as an online marketing, SEO, and social media strategist to create training content that get results. She is dedicated to making the field of Internet marketing accessible and understandable to business and marketing professionals with timely, relevant, and engaging classes and seminars. Her Internet marketing experience includes work in the travel and tourism field for websites such as visitcherokeenc.com, the visitor site for the Eastern Band of Cherokee Indians and BlueRidgeHeritage.com, the official site for the Blue Ridge National Heritage Area.

In 2013, she co-founded the JB Media Institute, an Internet marketing training program with Justin Belleme. Last year, Sarah was instrumental in adapting the original curriculum offered in Asheville three times each year to an online program accessible to students from around the world. She now teaches sessions in both the in-person and online Institute programs and oversees continuous curriculum updates to keep up with the ever changing world of Internet marketing. Sarah has presented to groups local and national. She was inducted into Asheville’s Forty under 40 in 2013. A graduate of Leadership Asheville, Sarah is dedicated to supporting and enhancing the local community.

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Date and Time

Location

The Crowne Plaza Resort

1 Resort Drive

Asheville, NC 28806

View Map

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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