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5 Tips to Get Your Customers to Come Back

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Richard Shapiro will share his top tips to retain your customer base and build a lifetime of loyalty

About this Event

BizHack speakers tend to focus on lead generation: how to fill the funnel of customer acquisition. But what happens once they become a customer? This vital element of marketing that's often overlooked. When our marketing efforts turn a potential prospect into a paying customer, how do we keep them for life?

Customer retention and relationship guru Richard Shapiro will share how to increase customer retention -- to get customers to come back to your business, even during a pandemic. This is important during good times and critical during a downturn, when businesses must turn to their most loyal patrons to survive.

Research has shown us that acquiring and onboarding customers is necessary, but also expensive. Keeping customers for the long term is the key to make our organizations more profitable. Richard will share his top tips to retain your customer base and build a lifetime of loyalty.

In this session, BizHack Founder Dan Grech and Richard Shapiro will discuss:

  • How to welcome customers into your business
  • Why it’s critical to listen for underlying emotions
  • What’s the missing link to getting repeat business
  • When and how it’s appropriate to tell the customer “no”

About Richard Shapiro

Richard R. Shapiro is Founder and President of The Center For Client Retention (TCFCR) and a leading authority in the areas of customer experience, brand loyalty, and customer retention. For over 25 years, Richard has spearheaded research conducted with millions of customers from Fortune 1000 companies, compiling the ingredients of customer loyalty and what drives repeat business. He authored two best-selling books: The Welcomer Edge: Unlocking the Secrets to Repeat Business and The Endangered Customer: Eight Steps to Guarantee Repeat Business.

p.s. We are accepting applications for our 15th Cohort. Apply for a scholarship BizHack's 5-week program in digital marketing for small businesses

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