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5 Social Media Strategies to Design Your Personal Brand

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5 Social Media Strategies to Design Your Personal Brand

What do Paula Deen, Shia LaBeouf, Martha Stewart and Snoop-Dog have in common? They all have strong and differentiating personal brands.

Whether you are an entrepreneur, executive, business owner or senior leader in an organization, who you are matters as much as how you communicate it!

Are you attempting to get the attention of tier-1 media or court the ideal client or member of the creative community? Are you sharing the right type of content to attract the perfect employee to your team or your company?

Now more than ever it is important to get your voice heard and establish your reputation on and off-line.

Learn the tips and tricks for building your personal brand from the expert that taught several C-Suite executives, business leaders, and Ryan Seacrest! Dorothéa Bozicolona-Volpe, Principal of Social Espionage has helped people in the advertising and creative industries get KNOWN!

Ms. Bozicolona-Volpe will walk us through 5 Strategies to Design Your Personal Brand using case studies and tactics that can build your personal brand and create effective digital-thought leadership.


ABOUT Dorothéa Bozicolona-Volpe, Principal and Founder, Social Espionage

Dorothéa Bozicolona-Volpe was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She has lived in Italy, France, Germany, Japan, Sweden, The Netherlands and the United Kingdom.

Dorothéa is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business through digital, influencer and social media marketing for the world’s most memorable brands. Dorothéa teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.

There are 4 distinct areas of her business:

— eCommerce

— Personal Branding: For c-suite executives, entrepreneurs, and celebrities

— ESN (Enterprise Social Networking): Creating integrated customer & employee engagement for communities.

— Marketing Strategist: Digital Transformation, Social Media, Influencer and Content Marketing Strategy

Additionally, Dorothéa has appeared as a social media strategy subject matter expert on CBS and CNN.

Dorothéa is an avid skateboarder who tweets to relax. Follow Dorothea on Twitter & Instagram @socialespionage

Some of her clients include: Beaumont Products, Elizabeth Arden Spa, Splunk, Lenovo, Salesforce, Centers For Disease Control, COPD Foundation, Dolby Labs, IBM, Greenberg Traurig, Hall Booth Smith, PC, L’Oreal, BCD Group, Entrepreneurs’ Organization, GDS International CIO/CMO Summits, CMO Club, Young President’s Organization, CP Kelco, World50, BlogHer/SheKnows, Mint, Emirates Airlines, AlphaBoost, Cisco, Ceridian, Keller Williams, Capital One Bank, Auto Nation, ING, Ron Clark Academy, Goldman Sachs, Stonewall Creek Vineyards, AJC International, Bodyology Wear, JES Holdings, Purina, Toscan Atelier, Waffle House, Assurant Solutions, American Music Awards, Oprah Winfrey Network, Clarins, Randstad, Park ‘n Fly, Ortec, Boy Scouts of America, Mashable, Ryan Seacrest, Ryan Seacrest Productions, Chrysler, The Weather Channel (IBM), Tumblr, Mercer, ATandT, American Marketing Association, InterContinental Hotels Group, Ogilvy and Mather, Reader’s Digest, Qualcomm, Turner Network Television, IHRIM, Coca-Cola and Powerade.

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