5 Most Dangerous Trends Facing Business Today

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The Riverside Center

275 Grove Street Suite 2-400

Newton, MA 02466

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How to Avoid the 5 Most Dangerous Trends Facing Business Today.

About this Event

When it comes to growing business, two things are critical: Getting enough leads to drive business goals and Converting those leads into customers.

In this joint Executive Briefing with the sales expert at Winning, Inc and the digital marketing expert at Hit-the-Web Marketing, you’ll learn why it transforms the sales process, and how you can implement it in your organization...

For many companies, there is a disconnect between their sales and marketing departments which effect each of these factors. In addition, more often than not, both are working toward different goals and pursuing leads and clients in conflicting ways.

In fact, in a 2019 survey, 56% of respondents said that their sales and marketing teams are siloed. (Walker Sands)

This lack of alignment ultimately drops straight to the bottom-line, hurting the company's overall performance in the marketplace.

If this sounds familiar, it may be time for you to revisit your current sales and marketing initiatives.

Are You Struggling with:

  • Loosing deals while not knowing the true underlying reason
  • Giving away too much free consulting and making it easier for your competitors to win
  • An internal misunderstanding of who is controlling the sales process... The prospect or the salesperson
  • Having a full pipeline but not closing enough deals
  • A sales team who can close, but not enough prospects to reach your business goals
  • Trouble gaining your prospects attention during the sales process

Then this exclusive Executive Briefing will show you how to turn the corner and get your teams on the same page.

Here's What You'll Learn

  • How to re-align your sales and marketing teams so you can give prospects a better experience
  • How to increase your close rate so you can generate higher revenue
  • How you can retain more of the 'right' clients
  • The simple steps to achieve cohesive alignment which generates greater brand awareness and a larger deal size
  • 4 of the best ways to rapidly get marketing and sales to work together
  • The key pitfalls which keep marketing and sales at odds and how you can avoid them.
  • Actionable steps to not only generate more leads, but convert them into clients who you retain for years to come

Seating is limited. Registration is required.

Executive Briefing:

Date: Friday, February 28, 2020

Time: 8:30 AM to 12:30 PM

Location: The Riverside Center

275 Grove Street, Suite 2-400,

Newton, MA 02466

Just $89 for the complete half-day.

Refreshments, fruit and savory baked goods will be served.

Register now for this exclusive Executive Briefing and get your sales and marketing departments aligned and your company more profitable.

In Partnership with Winning, Inc [Kevin Hallinan] and Hit-the-Web Marketing [Carol Scalzo].

We can't wait to see you there!


What do I need to bring to the Executive Briefing?

Please bring something to write on and your favorite writing instrument. You an use technology if you like.

What do I need to do BEFORE the Executive Briefing? Yes, you have homework.

Homework. Be prepared to share your

  1. Top 3 Business Goals for 2020
  2. 3 Biggest Sales & Marketing Challenges

What if I don't have goals for 2020 defined yet?

What are you waiting for?

What are my parking options for the Executive Briefing?

The Riverside Center has plenty of free parking!


Please shut off your phones during this briefing. You are welcome, and we encourage you to post and share your experience on social media during and after this executive briefing. Please don't take any calls. Place on airplane mode, Do Not Disturb. You get the idea.

How can I contact one of the organizers with questions?

Carol: Carol@HitTheWebMarketing.com / 781-996-9163

Kevin: Khallinan@winninginc.com / 617- 327-3950


Hi! I'm Kevin Hallinan, Principal of WINNING, Inc., with over 30 years of sales, training, and management success. My passion is providing training and coaching to hundreds of companies in numerous industries boosting sales “rookies”, mid-level managers and seasoned executives to new levels of success. From selling seeds to winning prizes as a young boy, to fundraising door to door in college, to a career in professional selling and management, one might say that selling is “in my blood.”

Speaker * Dynamic Sales Trainer * Award-Winning Sales Producer

Hi! I'm Carol Scalzo, President of Hit-the-Web Marketing. My passion is developing and implementing a strong marketing strategy. I have a long history of developing lead- and sales-generating websites. As a tech geek, I thrive on the speed at which technology is evolving to allow us to automate our businesses online. Since more than half of the sales process depends on marketing efforts, the two teams need to work together to make sure leads convert into customers.Engaging Speaker * Digital Marketing Strategist * Tech-Geek

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The Riverside Center

275 Grove Street Suite 2-400

Newton, MA 02466

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