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5 Marketing Mistakes To Avoid for Big Growth in 2013

Waldschmidt Partners International

Tuesday, March 19, 2013 from 11:00 AM to 11:30 AM (EDT)

5  Marketing Mistakes To Avoid for Big Growth in 2013

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Most marketing is a waste of your money.  But you already know that.

Chances are you are spending lots of time running around trying to use all the right tools and tactics that you hear from cewebrities.  And you don't see that effort helping your business.  

That's because you are probably making one of several fatal marketing mistakes.

In this session of EDGY Perspectives, I am joined by my co-host, Todd Schnick and the amazingly provocative, Erika Napoletano (both of which you should follow and possibly worship).

It's 30 minutes to talk about the 5 biggest mistakes you need to avoid.  I am going to ask Erika and Todd to tell us:

  1. What are biggest marketing problems you see companies making right now?
  2. How damaging are these bad strategies and tactics?
  3. How do you spot these problems when they are small and correctable?
  4. Are there 4-5 good habits you can suggest to replace these flawed activities?
  5. If there was 1 marketing idea that you suggest we should do right now what would that be?
 I can't wait to hear those answers.  It's going to be powerful and practical.  So join us!

Meet Todd Schnick (@toddschnick)

Meet Todd!

Todd Schnick has advised hundreds of organizations ranging from tech startups to multi-million dollar organizations. He serves as a marketing, sales, and business strategist.

He has published four books, has been a successful writer/blogger since 2008, and regularly speaks.

As a radio show host and producer, he has hosted thousands of business talk shows in his Atlanta studio, over the internet, and on trade show floors across North America.

Todd also spent many years as a political strategist, managing races from governor to magistrate judge. He served as Executive Director of two state Republican political organizations (Nevada and Georgia), Political Director of Florida, and as an aide to a U.S. Congressman.

He lives in Decatur, Georgia (Metro Atlanta) with his wife Stephanie and their two dogs. He is a distance runner and voracious reader.


Meet Erika Napoletano (@redheadwriting)  

Meet Erika!

Erika Napoletano lives in Boulder, Colorado and is the Head Redhead at RHW Media, a brand strategy firm that gets businesses UNstuck and over those annoying problems that keep them from being awesome.

Hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general, she lives by one phrase and one alone: love me, hate me — just don’t be indifferent. She’s a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, speaker at TEDxBoulder 2012, and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity.

While lactose intolerant, she’s an ardent fan of the occasional banana milkshake. An avid yet marginal cyclist, she believes that the proper number of bikes to own is the number she already has…plus one. She has two dogs, named Hippopotamus and Penelope (of course). And she is happy.

Ridiculously happy.


If you have questions you want me to ask Todd or Erika send them to me at

This 30-minute event is free and open to all. Invite friends and colleagues.  Heck, invite your whole team.  It's the one event you won't want to miss this month.



March 19, 2013

Los Angeles     New York     London      Dubai      Mumbai  
8:00 AM 11:00 AM 4:00 PM 7:00 PM 8:30 PM



By the way, once you get your *free* ticket and register for this event, we will send you the information for calling into the teleconference...

Have questions about 5 Marketing Mistakes To Avoid for Big Growth in 2013? Contact Waldschmidt Partners International


Tuesday, March 19, 2013 from 11:00 AM to 11:30 AM (EDT)

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Waldschmidt Partners International

Waldschmidt Partners is the strategy firm that leaders look to for help when they need solutions to hard business problems. Our insights are profound. Our reach is global. We deliver results time and time again.

We’re emotionally invested in you dominating your corner of the world. We’ve got your back. Even when it’s not easy, we’re doing what it takes to make sure you are where you want to be.

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