$0 – $100

4th Annual SEA Blue Ribbon Walk & Prostate Cancer Health Fair

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Genesee Valley Park

Roundhouse Shelter

Rochester, NY 14623

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Event description


Picture of hand held fans

SPONSORS WELCOME: Table fees HERE. Email: pfisher0317@gmail.com
MEDIA: Contact event co-chair/Todd & Mary Baxter, Email: marybbaxter@gmail.com

GENESEE VALLEY PARK (Roundhouse Shelter)

This is a one mile or two mile walk on park trails and a no-frills, family and dog-friendly event. It is organized entirely by local survivors with help from their families, friends and volunteers at "Us TOO Rochester". Event proceeds benefit local patient support programs conducted by Us TOO Rochester and educational materials provided at no cost.

  • 08:30am - On-site Registration Opens ($30)
  • 10:15am - Walk Begins (same start time for both 1-mile and 2-mile walks)
  • 11:30am - Closing Remarks

Registration at the event is $30. No exceptions.


Event proceeds benefit patient education and support programs conducted by Us TOO Rochester for those affected by prostate cancer in Rochester and the Finger Lakes region. Additionally, this year, a percentage of net online registration fees will be donated to the Prostate Cancer Survivorship Program at Wilmot Cancer Institute and the Annual Prostate Cancer Retreat at Camp Good Days in Branchport NY (October 12,13,14). Retreat details here.

Us TOO Rochester is the local chapter of Us TOO International. Us TOO International is a 501c3 nonprofit organization [EIN# 36-3723349] providing prostate cancer patient support and education at no cost while advancing awareness about the importance of early detection.


  • In addition to fun activities, raffles, and a morning walk with friends and family, educational information about prostate cancer screening, imaging and multiple treatment options will be readily available at this event, with subject matter experts on site to answer questions.
  • Individuals may register online at the $20, $35, $50 or $100 level (or any amount over $20)
  • A small processsing fee is added at checkout.
  • Teams are encouraged. Team members may also register online at any of the above levels.
  • Teams that raise $501, or more, by 5pm, August 1st, will see their Team-name printed on the back of all event T-shirts!
  • General donations by non-participants are also accepted online.
  • Children age 13 and under are FREE but each child must be registered at the Child Ticket level. A parent or guardian must also complete a release form at Packet Pick-up for each child. TShirts for children are $12.40, any size, and can be purchased at checkout.
  • Sociable dogs are FREE, but each dog must be registered at the Pup for Prostates Ticket level.
  • To receive a FREE event TShirt, register online by 5pm, August 1st.
  • You must indicate your T-shirt size at Checkout.
  • To receive a FREE doggie bandana, also register your sociable dog by 5pm, August 1st.
  • Online registration will close: August 16 at 5PM; but... General donations will be accepted at this website thru September 30.

Photo of Mascots

Bring the kids and the grand kids! Mascots for the Rochester Amerks (Moose!) and the Rochester Red Wings (Spikes!) will both be on site for selfies; and a photographer will be on site for family photos. The entire photo album will be made available online and photos may be downloaded for printing at home.


  • Decide if you want to register as an 'Individual' or 'Start a Team'. Teams are comprised of two or more persons, no limit.
  • If you're starting a team, decide on a team name and optional password. (See How To Register a New Team below).
  • If you were invited to join an existing team, you will need the exact name of the team, including case and spacing if any, and the team password if there is one.
  • Individuals who wish to conduct fundraising by seeking their own 'sponsors' should first collect their total amount of funds from friends, family and coworkers; then register as an Individual, select "General Donation", and enter the total amount collected.
  • Everyone who registers by August 5, can pick up their free event TShirt at packet pickup (dates below) or during on-site registration at fhe event.
  • No individual or team member is obligated to walk.


  1. When you're ready to proceed, click the GREEN "REGISTER" BUTTON at the top of this screen.
  2. Select "Individual" or "Team".
  3. If joining an existing team, begin typing the name of the team. Then, type the password if prompted for one.
  4. When creating a new team for the first time, see the notes below.
  5. At the ticket level screen, select Blue($20), Red($35), Silver($50), Gold($100) or General Donation ($Any).
  6. If you have a promo discount code, enter it at the top of the ticket level screen.
  7. Always enter '1' for 'Number of Tickets' [Even if the ticket level is FREE].
  8. Complete the Checkout process by following the prompts for contact info, credit card info, billing info, and registrant info.
  9. DON'T FORGET YOUR T-SHIRT: At Checkout select the FREE T-shirt icon and indicate your preferred size. To purchase a T-Shirt as a gift or for a child, at Checkout select the Buy T-shirt icon. TShirts are not exchangeable nor refundable and cannot be returned.

GO: Select the GREEN register button above whenever you're ready.

  • Upon completion, the system will send a confirmation to the email address you entered during the Checkout process.
  • Print your ticket, and bring with you on Packet Pick-UP dates below.


The first person to enter a Team Name automatically becomes the Team Captain. Teams raising $501 or more by 5pm, August 1st can have their team name or team logo printed on the event TShirt design. To start a new team, click the Green Register Button and select "Team", then follow the prompts and consider the hints below:

  • When prompted to enter an Email address, type your preferred email address and password (write it down if not already memorized), then select 'Sign Up'. This will be the email address that Eventbrite associates with your credit card info at Checkout.
  • You will then be prompted to CREATE TEAM where you will enter a Team Name. A team password is optional.
  • Keep the Team Name simple and choose words that your friends and family will recognize because the Email invitation you send asking them to join your team will indicate the Team Name as 'sender'.
  • If the Team Name is not something familiar to them, they may just delete your invitation as 'junk' email.
  • The password can be any alphanumeric characters.
  • Be sure to provide the exact Team Name and Team Password to all those you invite to join your team.
  • After you send them the Eventbrite invitation, be sure to also send them a regular Email message from yuor normal email account advising them you sent an Eventbrite invitation to Join Your Team. If they did not receive the Eventbrite invitation, suggest that they check their "Junk" or "Spam" mail folders for a message from your TEAM NAME.

Next, click REGISTER, and follow the prompts to view your Team Page which you can edit freely with a picture and compelling text. (See suggested text below.)


Packet PickUp days allow those who registered online to pick up their T-shirt, registration form and admission-wrist-bands in advance of event day. The packet will also contain a 'bib' upon which the participant may write the name of a person affected by prostate cancer whom they wish to acknowledge (living or deceased). Online registration and the packet pickup process will spare registrants from having to arrive early and stand in line on event day. Once they pick up their packet, they can plan to arrive on event day just early enough to get a parking space and allow 10 minutes to walk from the PARK LOT to the Roundhouse shelter for Step-off at 10am. Packet Pick-Up will be conducted at two locations on the following dates and times:

  • Wednesday, August 8, 2018: 4:30pm-7:00pm ~ Location TBD
  • Saturday, August 11, 2018: 10:30am-12:30pm ~ Location TBD

Please bring a photo ID and a printed copy of your registration receipt. Be prepared to read and sign the registration disclaimer form.

  • Packets are requested to be picked up by the online registrant in person.
  • Proxy's must bring a copy of the registrant's printed registration receipt that has been signed and dated by the registrant giving permission for the proxy to obtain their packet on their behalf.
  • Registrants who cannot arrange for their packet on either date should arrive to the August 18 event early in order to complete the registration process and get their admission-wrist-band. Onsite registration at the event begins at 8:30am.


Because dogs have been dubbed 'Man's best friend', it seems appropriate that non-aggressive dogs-on-leash with responsible families be allowed to join us. However, every dog must be registered at the Pups for Prostates registration level [FREE] and possess a current shot record. Every registered dog will become eligible for the Lucky Dog prize-basket!

  • Bring copy of current veterinary records with you to the DOG REGISTRATION TABLE.
  • Lucky Dog drawings will be conducted at Closing Remarks.
  • Water bowls, pick-up bags and drop-off stations will be provided.
  • The dog's family will be solely accountable for 'clean-up' and pet's behavior.
  • If your pet is considered aggressive or is having a bad-fur day, please leave him/her home.
  • Due to the potential for a hot summer day, dog costumes are discouraged.
  • All dogs must be on leash at all times.


Event T-shirts are provided free to those with a PAID registration who register online before August 1st and to those who sponsor an individual or team participant at $20 or more, also by August 1st. T-shirts as gifts or for children ages 13 and under, may be purchased with any paid registration by selecting the "Buy T-shirt" icon at Checkout. T-shirts are $10 per shirt plus tax/shipping/handling (total cost $12.40 ea, any size, including children sizes). T-Shirts will not be available for purchase at the August 18 event. All T-shirt sizes must be entered at checkout no later than 5pm on August 1st.


Event sponsors and co-sponsors can select from multiple opportunities to show employee families they care about those affected by prostate cancer. For more information, send your request to the event organizer [Patrick Fisher] at: pfisher0317@gmail.com OR Click HERE to view the sponsor level spreadsheet.


This event is made possible, in part, by each of the following organizations with special thanks to our Event Sponsor at UR Medicine and Wilmot Cancer Institute. (All pics are ordered by logo filename. Logo size was determined by the respective electronic file and does not reflect level of sponsorship.):













  • Banner setup & Greeters [6]
  • Set-up crew [8]
  • Registration attendants [6]
  • Parking & Street Signs [3]
  • Course marshalls [2]
  • Hospitality & TShirts [4]
  • Balloons (latex) [4]

If you or your group would like to volunteer, contact the Event Organizer by sending Email to: ustoorochesterny@gmail.com


Unlike events that raise funds for research in other cities, event proceeds help to provide local men and their families with access to FREE prostate cancer patient support, education and advocacy, no matter where they receive care for their cancer. There are NO PAID STAFF at Us TOO Rochester.


  1. Encourage your employer to sponsor the walk or to match donations made by employees.
  2. Make checks or money orders payable to: "SEA Blue Rochester 2018"
  3. Send to: Us TOO International, 2720 S. River Road, Suite 112, Des Plaines IL 60018
  4. Donations are tax-deductable to the extent of the law. [EIN #36-3723349]



The letters "S, E and A" stand for "support, education and awareness", the mission of our patient-centered program at Us TOO Rochester. Blue is to prostate cancer as pink is to breast cancer. For this reason, we want a SEA-of-Blue at the 4th Annual S.E.A. Blue Ribbon Walk. Participants will be welcomed with blue balloons, blue bracelets, and blue ribbons. Blue face-paint and blue surgical gloves will also be available for those who wish to show even stronger support. Don't forget "Pups for Prostates": Man’s best friends are invited too!


Each of the one mile or two mile trails is relatively level, easy to navigate and provides intermittent shade. Participants using wheelchairs or walkers should be accompanied by a responsible friend to assist as needed. [Fees for the assisting friend will be waived.] Accessible public restrooms are available along the walk.


Parking for this event is made available at the University of Rochester 'PARK LOT'. Here's how to get to the correct parking lot which is on UR Campus but adjacent to the park:

  • From Elmwood Avenue, turn onto Wilson Boulevard toward the UR campus.
  • Turn right, onto Trustee Road, just before the information booth.
  • Go to the end and turn right again onto the un-named extension of Intercampus Drive.
  • Drive across the overpass into the larger parking lot on your right.
  • Lock your vehicle and proceed down the walkway leading into the park.
  • Walk to the left along Moore Road about 300 ft (going into the park, away from campus).
  • Cross Moore Road when you see the only driveway on your right (before the bridge).
  • The driveway leads to the Roundhouse Shelter where the walk begins.
  • Accessible public restrooms are along the trail.


Is this a 'carry in' and 'carry out' park?

Yes. There will be trash bags located at the shelter and adjacent to the restrooms along the trail. Empty plastic water bottles will be recycled.

Are public restrooms available and accessible?


Are there age limits to enter the event?

Men and women of all ages are encouraged to participate. Children and grandchildren are welcome too! Children age 13 and under are free but must be accompanied by an adult with a paid registration.

What can/can't I bring to the event?

Dress for the weather and wear comfortable walking shoes. Bottles of water will be provided but you are welcome to bring your own water bottle. Wrapped cereal bars, apples, donuts & coffee will also be available. Water bowls will be provided for the dogs, but pet families will be responsible for cleaning up after their own pet. Doggie bags and 'deposit stations' will be located along the trail.

NOTE: No roller blades, bicycles, iPods, or music players of any kind are allowed. Walking strollers for small children may be used but no 'running strollers'.

Will first-aid be available?

Yes. A regional ambulance from American Medical Response in Rochester will be on site to provide first aid or transportation to the nearest emergency room. Call (585) 777-7777

Where can I contact the organizer with any questions?

Send Email with your question to the event organizer at: pfisher0317@gmail.com or call Patrick at (585) 787-4011

Is my registration/ticket transferrable?

Registration fees may be upgraded but are not transferrable. No exceptions.

Can I update my registration information?

You may update your registration information anytime before online registration closes at NOON on August 16, 2018.

What is the refund policy?

Registrations cannot be refunded or upgraded to a higher level after August 16. No T-shirt exchanges or refunds are allowed.

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Genesee Valley Park

Roundhouse Shelter

Rochester, NY 14623

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