LIT College Tour "The Ultimate Leadership Conference for Millennial & Gen Z Students" kicks off the new year in L.A. on Saturday, April 8, 2017, at Hotel Indigo in the heart of Downtown LA with an action packed day of LIT = Leadership, Innovation, Transformation.
Our full-day boot-camp offers rapid-fire learning, leadership development and transformational experiences via 5 learning tracks, 3 keynotes and 2 workshops, and 30+ industry experts, emerging leaders and student influencers from diverse industries including Entrepreneurship, STEM, Marketing, Media, Entertainment, Law, Finance and related fields.
2017 Los Angeles LIT College Tour Program: (Subject to change)
8:40 AM: Registration – 3rd Fl. Ballroom level lounge
9:05 AM: Opening remarks – LIT Team
9:15 AM: Opening keynote – Ethan Austin, LA Director, Techstars on "Igniting Your Future"
9:35 AM: Panel 1 – Millennial Leaders: Leadership. Innovation. Transformation.
Moderator: Spicy Mari, CEO, The Spicy Life; On-air Real 92.3 FM
Marvin Flores, President, ASI, CSULB
Allison Aliva-Olivares, Cinematic Arts, USC
Gillete Nevado, National Leader Council
10:10 AM: Panel 2 – Entrepreneurs & Tech: Launching & Funding Your Startup
Moderator: Whitney Irick, Digital News Producer, NBC LA
Joshua Encarnación, Head of People Dev, Outco
Liliana Aide Monge, CEO, Sabio
Will Sentance, CEO, Codesmith
10:55 AM: Workshop 1 – Sparking Innovation
11:20 AM: Featured keynote – Fueling Your Passion
11:45 AM: Panel 3 – Marketing: Creativity Made Simple
Moderator: Naibe Reynoso, 2-time Emmy-award wining journalist
Chris Denson, Director Ignition Factory, OMD USA
Kristen Atkinson, VP, Brand Integration, Walton Isaacson
Darrell Alfonso, Global Demand Generation Manger, Connexity
12:25 PM: Panel 4 – Entertainment: How to Make it in Showbiz
Moderator: Letty Martinez, On-air talent, Real 92.3 FM
Jesus Chavez, SVP, MiTú Network
Lauren A. Jones, Producer, ESPN
Malcolm Manswell, Marketing Manager, Atlantic Records
1:00 PM - 3 PM: Mega Mixer at 3rd floor foyer
1:10 PM: Workshop 2 – Caitlin Cardoza on Mindset: How to reprogram your beliefs
1:35 PM: Panel 5 – Communications & Media: Trending Topics
Moderator: Lynita Mitchell-Blackwell
Mireya Villarreal, Westcoast Correspondent, CBS News
Robin Ayers, Speaker, Author & Host
Erika de la Cruz, TV Host, Author & Entrepreneur
2:20 PM: Closing Keynote – Soft Skills
2:40 PM: Closing remarks - LIT Team
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Cobian Marketing Group
LIT College Tour was founded by Mario Cobian, CEO, Cobian Marketing Group. It is incorporated in the State of California (April 2014) as a Public Benefit Corporation for charitable purposes and is a tax exempt non-profit 501(c)3, Federal Tax ID: 46-5081482.
Millennials are the most diverse, educated and wired generation in American history. The choices they make are setting the direction of America for years to come. Yet many students are leaving college unprepared due to the lack of industry-specific experience, soft skills and mentors.
LIT COLLEGE TOUR brings together an exciting mix of professionals and entrepreneurs ready to share insights and strategies for bridging the gap between college and the real world.
The mentorship-driven initiative is designed to inspire student #LEADERSHIP, #INNOVATION and #TRANSFORMATION, and fuels change through exchange of ideas, peer-to-peer dialogue and interaction with industry leading experts.
The power-packed one-day boot camps feature 5 learning tracks, 3 keynotes and 2 workshops, and 20-40 industry experts, emerging leaders and student influencers from diverse industries including Entrepreneurship, Marketing, STEAM, Media, Entertainment, Law, Finance and related fields.
Past speakers include CEO’s & Executive’s of Fortune 500’s and industry leading companies, Emmy-award winning journalists, future astronauts, investors, startup gurus, tech innovators, student influencers, recruiters and other thought leaders.
LIT College Tour is hosted 6+ major markets, presents over 200 speakers and reaches over 2,000 student leaders! The 2015 tour will visit LA, Chicago, NYC, Houston, Austin/San Antonio, Miami, Silicon Valley, and San Diego.