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4/29 Social and Behavior Change Networking Event in DC!

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Westat Conference Center

1600 Research Blvd

Room RW5-A

Rockville, MD 20850

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Join the Social Marketing Association of North America (SMANA) and Westat on Monday, April 29 from 5:30 pm – 7:30 pm for an evening of networking and discussion with fellow social marketers and behavior change colleagues.

This event will feature a moderated panel of experts who will cover how to integrate digital media into your social marketing strategy. Learn what things to consider as you plan your initiative, such as approaches to content and audience use patterns; how to engage online influencers for both paid and earned marketing efforts, and finally, how to set realistic and measureable goals and evaluate your initiative’s performance against industry benchmarks.

The discussion will be moderated by Dr. Amelia Burke-Garcia, the Director of the Center for Digital Strategy & Research at Westat, a research and communications firm located in Rockville, Maryland. Our speakers will include other colleagues from Westat and the online influencer network, Women Online.

Event Details:

  • Theme: Making Digital a Part of Your Social Marketing Strategy: A Moderated Discussion
  • Date: April 29, 2019
  • Time: 5:30pm-7:30pm
  • Location: Westat Conference Center, 1600 Research Blvd, Rockville, MD 20850
  • Getting there: Parking is plentiful right outside of the building as well as several parking garages. Driving is really the best option, but the closest metro stop is Shady Grove (red line) which is about a 10-15 Uber or Lyft from our office. A campus map is here. To Research and Twelve Oaks buildings: Turn right: Research Blvd. Research Plaza (1445 Research Blvd.) on right; Twelve Oaks (1450, 1500, and 1550 Research Blvd.), Research (1600 and 1650 Research Blvd.), and RB (1700 Research Blvd.) buildings on left. To Conference Center: Turn right: Research Blvd. Continue ¼ mile. Turn left at the traffic light into 1600 Research Blvd. parking lot. Follow the signs for Conference Center parking.
  • Room: RW5-A
  • Agenda: 5:30-5:45pm – Attendees gather, get snacks and drinks; 5:45-6:00pm – Introductions by host and SMANA; 6:00-6:15pm – Session 1: Planning Your Initiative; 6:15-6:30pm – Session 2: Innovative Strategies to Consider; 6:30-6:45pm – Session 3: Metrics Evaluation; 6:45-7:00pm – Discussion and Questions; 7:00-7:30pm – Thank you by SMANA and Networking

Speaker Bios:

  • Julie Yegen is a senior digital media manager with 10 years of communications experience. At Westat, she leads digital and social media strategy for federal public health campaigns currently focused on heart health, adolescent and school health, and HIV prevention. Julie has also supported flu vaccination and child immunization campaigns, and led the Westat team to victory in a “Shark Tank” style design thinking competition to find new solutions to teen pregnancy prevention. She is a creative thinker with a penchant for project management, and is always thinking about how digital and social strategy fit within broader communication goals. Her background includes public relations for nonprofits supporting youth in foster care, women experiencing homelessness, international refugees, and veterans. Outside of the office, she designs greeting cards, which are to thank for helping her accomplish a lifelong goal: To be featured in a BuzzFeed listicle on the “33 Perfect Father’s Day Cards.”
  • Melissa Ford is a social media amplifier and content creator serving as Women Online's senior strategist. When building and managing digital campaigns for Women Online, she employs her background as a storyteller and editor with over 12 years experience covering a diverse range of topics including health, education, social media trends, technology, parenting, and politics. Prior to joining the team, she was the blogging and social media editor for BlogHer, an online magazine reaching more than 60 million women each month in addition to 40 million followers via social media sites such as Facebook, Twitter, and Pinterest. She also specialized in covering White House events, policy discussions, and campaign work, including writing for President Obama's second election site. She is the author of six works of fiction and nonfiction (http://www.melissafordauthor.com/), as well as writer of the award-winning blog, Stirrup Queens (http://stirrup-queens.com), named by the Wall Street Journal as one of the top ten parenting blogs. She earned her MFA from University of Massachusetts – Amherst.
  • Dasha Afanaseva is a senior digital media specialist with 7 years of experience in the public health communications field. At Westat, she supports digital and social media strategy across federal and health-focused clients through digital message amplification, social and traditional media monitoring, and digital influencer engagement. In her role advising the NCBDDD’S Health Communication Science Office on cutting edge digital strategies, Dasha always keeps a pulse on any emerging digital trends. She has supported the development of national, CDC-funded HIV/AIDS awareness campaigns specifically tailored to populations of color who are disproportionally affected by HIV. Her work also focuses on infusing creative digital strategies into research, such as study recruitment efforts. No stranger to discerning which metrics matter, Dasha is a seasoned expert in designing, implementing, and evaluating cross-channel digital marketing campaigns. She received her BS degree in psychology and international studies from Virginia Tech, and her MPH from The George Washington University in public health communication and marketing.

This event is free and open to all. Learn more about the benefits of joining SMANA here – http://smana.org. Snacks and drinks will be provided.

We welcome change agents from all sectors – social marketers, behavioral scientists and economists, conservation psychologists, environmental educators, behavior change communicators, entertainment educators, health communicators, design thinkers and the list goes on. If you are working to improve your community or a societal issue - join us!

Special thanks to SMANA's Innovator Sponsor, Entercom.

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Date and Time

Location

Westat Conference Center

1600 Research Blvd

Room RW5-A

Rockville, MD 20850

View Map

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