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4/20/2011: Hot Strategies to Get Measurable Results: Traffic, Leads, Donations

Wednesday, April 20, 2011 at 3:00 PM (EDT)

4/20/2011: Hot Strategies to Get Measurable Results:...

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Free Webinar Ended Free  

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Event Details


We will discuss low-cost ways that will produce compounding results over time. As you create marketing assets (blog posts, landing pages, calls to action, links, and social media followings) and then use tools (social media, search engine, pay-per-click, etc.) to help promote and leverage the content, you will drive online traffic, capture leads and convert leads into sales. We also discuss measuring/monitoring results to provide ongoing proof that your marketing programs are working.


This session will offer techniques and impacts:

  • Build a website designed to convert visitors to leads.
  • Make sure new prospects can find you.
  • Drive online traffic to YOUR site.
  • Keep traffic on your site with lots of functionality.
  • Learn techniques to nurture leads into sales.
  • Learn proven inbound marketing techniques. Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, branding, marketing, executive search, finance, fundraising, operations, and more.

Meet the Presenter: 

Katharine Coles

Katharine Coles is a marketeer, speaker, author, & entrepreneur with over 20 yrs experience in nonprofit, start-ups, corporate & entrepreneurial organizations. Katharine has created innovative marketing/PR campaigns for such organizations as MCI & Women in Technology International. She is CEO/Founder of Mad Marketeer and, as an expert in nonprofit marketing/ fundraising, she has worked with hundreds of nonprofit organizations creating website & marketing strategies, as well as speaking nationally on a wide range of topics. Throughout her life, Katharine has been ardently committed to “giving back” and has served as a CASA (Court Appointed Special Advocate); mentored inner-city children from Stand High Stand United in Boston, MA; and served on the Boards of P.S. I Love You Foundation and Access Executive Network an organization committed to “doing good while doing well”. She earned her MBA from George Washington University & a B.S. in Marketing from the University of Virginia.

Mad Marketeer

Mad Marketeer is a design, website, and inbound marketing agency committed to helping clients “get leads, conversions and sales”! Mad Marketeer focuses on strategies that help clients improve their “findability” – helping your prospects find YOU - with techniques such as blogging, social media, search engine optimization, and content marketing. We work with nonprofits, start-ups, and small- to mid-sized businesses – and are driven to helping you get your marketing initiatives right the first time by providing affordable, results-driven solutions, so you don't waste time or dollars. We’ve worked with hundreds of organizations, offering a full spectrum of services, including creating branding campaigns, websites, logos, online special events, social media, email campaigns, online donor/prospect programs, brochures/business cards, graphic design and search engine optimization strategies.

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