4 Weekends Virtual LIVE Online Facebook Advertising training course

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4 Weekends Facebook Advertising training course for Beginners is Instructor-led |February 5, 2022 - February 27, 2022 US Pacific time.

About this event


4 Weekends Facebook Advertising, Facebook ads Training course for Beginners is Instructor-led and guided and is being delivered: January 8, 2022 - January 30, 2022 US Pacific Time for 16 Hours over 4 weekends, 8 sessions, 2 sessions per weekend, 2 hours per session.

  • Instructor-led and guided training
  • Practical Hands-On, Highly Interactive training
  • This course will be taught in English language
  • All Published Ticket Prices are in US Dollars

4 Weekends Facebook Advertising, Facebook ads Training Course Schedule

Features and Benefits

  • 16 Hours, 8 sessions, 4 weekends of total Instructor-led and guided training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios


Course Objectives

  • Facebook Marketing
  • Facebook Page
  • Facebook Ads
  • Facebook Algorithm
  • Facebook Ad tools
  • Facebook Ads Reporting

Who can take Facebook Marketing, Facebook ads Training?

  • Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in facebook marketing and facebook ads.

Course Outline

1. Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

2. Introduction to Facebook Page

  • Facebook Introduction
  • Facebook Page Optimization
  • SEO Tips for your Facebook Page
  • How to Use Keywords in your Facebook Page Description
  • Facebook Options for Business

3. Facebook Algorithm

  • Introduction
  • Facebook Algorithm Today
  • Future of the Facebook News Feed

4. Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

5. Creating Your Facebook Ad

  • Introduction
  • Facebook Ad Manager
  • Create Your Facebook Ad Campaign
  • Create Your Facebook Ad Set
  • Create Your Facebook Ad
  • Facebook Ad Images and Text
  • Facebook Ad Review Process

6. Types of Facebook Ads

  • Lead Generation Ads
  • Remarketing/Retargeting Ads
  • Dynamic Ads
  • Instagram ads on Facebook
  • Advanced Instagram Guides
  • Local Business Ads on Facebook
  • Facebook Messenger
  • Messenger Chat Bots
  • Facebook Offers and Facebook Offer Ads
  • “Click to Call” or “Call Now” Facebook Ads

7. Facebook Tracking and Reporting

  • Introduction
  • Facebook Tracking
  • Facebook Analytics

Student Testimonials and Reviews

"Thanks for providing the clearest facebook marketing training I’ve come across to date. I’ve tried other, more expensive training, and haven’t done anything with the info. With your training, I’m actually taking the steps necessary to move my business forward – so thank you " - Marty, Facebook consultant, Calgary ★★★★★

"I can’t thank you enough for this course! Facebook Marketing campaigns are so overwhelming to me as a business owner and some days I am consumed with how much time it takes to create and implement good Facebook marketing campaign. LOVE the tools and knowledge you have shared so I can have the confidence to tackle my Facebook marketing efforts in an efficient and productive way."-Linda, Facebook Marketing Manager, Akron, Ohio ★★★★★

" I have thoroughly enjoyed the Facebook Marketing Training. Trainer’s delivery and information was extremely helpful to me in so many ways! What would have taken me hundreds of hours to learn, the trainer has taught me what I needed to know, to be able to use facebook effectively. Not one of us in business can afford to ignore what this facebook training brings to the table. The training is so worth the money. I would definitely do it again"- Tony, Facebook Ad specialist, Orange County ★★★★★

"Being a busy professional , I noticed that my FB posts were barely getting noticed and was really unaware of the changes that had take place with Facebook. I found the Unleashed course and was immediately hooked. I knew there had to be someone, somewhere who could teach me about how to successfully promote my business on FB and Samantha has been the gal! I now feel very equipped to promote my store and am thrilled watching my online & walk-in business grow.."- Caitlin, Digital Marketing Manager, Omaha ★★★★★

" Thank you very much for having this training. I already spent more than 40,000 USD on FB Ads ‘inefficiently’. Now I can say I’m maximizing my ad spent after learning from the course" - Drew, Facebook Marketer, Hartford, CT ★★★★★

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Online event

Refund policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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