$425.98 – $532.07

4 Weekends Social Media Marketing 101 training course London

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IT Training Center

Tech Training Solutions


United Kingdom

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Event description
4 Weekends Social Media Marketing training course for Beginners is being delivered: July 10, 2021 - August 1, 2021 US Pacific time.

About this event


4 Weekends Social Media Marketing Training course is Instructor-led and guided and is being delivered: July 10, 2021 - August 1, 2021 for 16 Hours over 4 weekends, 8 sessions, 2 sessions per weekend, 2 hours per session.

  • Instructor-led and guided training
  • Practical Hands-On, Highly Interactive training
  • This course will be taught in English language
  • All Published Ticket Prices are in US Dollars

4 Weekends Social Media Marketing Training Course Weekly Schedule

Features and Benefits

  • 16 Hours, 8 sessions, 4 weekends of total Instructor-led and guided training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios


Course Objectives

  • What is Social Media Marketing
  • Facebook Marketing
  • Instagram Marketing
  • Twitter marketing
  • YouTube Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Social Media Management Tools

Who can take Social Media Marketing Training?

  • Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in social media marketing.

Course Outline

1. Introduction to Social Media

  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

2. Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

3. Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

4. Twitter Marketing

  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis

5. YouTube Marketing

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins

6. LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating a LinkedIn company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaign
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis

7. Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

8. Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

9. Quora Marketing

  • Introduction to Quora
  • Benefits of Quora Marketing
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

10. Social Media Management Tools

  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools

Student Testimonials and Reviews

"I have learned so much about Social Media Marketing in this course. I am impressed with how the training was delivered with practical, real-life examples. This has been a great experience with all the social media marketing concepts explained very clearly with practical examples and Hands-on exercises. As a experienced social media marketing person, I found this course to be really useful and refreshing. " - Jack, Social Media Marketing Professional, Chicago ★★★★★

"This course provides an outstanding perspective on social media marketing. I benefited from how the course started with foundational knowledge and moved on quickly to in-depth concepts with practical examples and assignments. The content was easy to grasp, the instructor was very knowledgeable and passionate about teaching."- George, Social Media Marketing Manager, San Diego ★★★★★

"This is the best ever social media marketing training I have ever taken. I was able to learn and grasp the concepts very easily. The training provided the most in-depth social media marketing with a very good teaching style. He spent lot of time making we sure we really grasped the concepts before moving on to next chapter. He was very meticulous with real-life examples and gave us lot of assignments throughout the class and reviewed our work together with other students so we could learn from each other's mistakes and group discussions."-David, Marketing Manager, Los Angeles ★★★★★

" I really enjoyed this course. I liked the hands-on exercises, lively discussions amongst the students. The instructor was pleasant with excellent follow through. It was effortless learning at its best."- Sheila, Social Media manager, St. Louis. ★★★★★

"I really liked how the course was structured. I was able to learn and grasp the concepts very easily. The teacher was an expert social media marketer manager with a great empathy for the students. He took the time needed to make sure we really understood everything. He illustrated many concepts with real-life examples and asked us to work on assignments he gave and then went over our work together as a group so we could all learn from each other and each other's mistakes."- Patricia, Digital marketing manager, Dallas ★★★★★

"This Social Media Marketing training course started with excellent explanation of all the core concepts and then went into great details into all aspects of modern social media marketing, how it applies to marketing in today's social media world we live in. I definitely recommend this course." - Tyler, Social Media Consultant, Raleigh ★★★★★

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IT Training Center

Tech Training Solutions


United Kingdom

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Refund policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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