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4 Weekends Google Ads, Google AdWords training course Coventry

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IT Training Center

Tech Training Solutions


United Kingdom

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Event description
4 Weekends Google Ads, Google AdWords training course for Beginners is being delivered: April 24, 2021 - May 16, 2021 US Pacific time.

About this event


4 Weekends Google Ads, Google AdWords Training course for Beginners is Instructor-led and guided and is being delivered from May 29, 2021 - June 20, 2021 for 16 Hours over 4 weekends, 8 sessions, 2 sessions per weekend, 2 hours per session.

  • Instructor-led and guided training
  • Practical Hands-On, Highly Interactive training
  • This course will be taught in English language
  • All Published Ticket Prices are in US Dollars

4 Weekends Google Ads, Google AdWords Training Course Schedule

Features and Benefits

  • 16 Hours, 8 sessions, 4 weekends of total Instructor-led and guided training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios


Course Objectives

  • Basics of Advertising on Google
  • Pay Per Click (PPC) Campaign
  • AdWords and keywords
  • Google ad conversion and conversion tracking
  • Display ads
  • Remarketing
  • Mobile ads

Who can take Google Ads, Google AdWords Training?

  • Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in paid advertising on google.

Course Outline

This is a very comprehensive course outline to be covered in just 16 hours. Instructor will try to cover as much as possible in 16 hours based on students' preferences. Another 16 hours can be purchased for the same price by those interested in finishing the entire course.

1. Introduction to Google Ads

  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

2. Pay Per Click Campaign

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

3. AdGroups and Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

4. Ad Formats and Guidelines

  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

5. Google Ads Auction and Bidding

  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies
  • Auction Insights Tool

6. Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • Call Extension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

7. Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation

8. Campaign Reports Analysis

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report

9. Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads
  • Creating a Gmail Ads Campaign

19. Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign

20. Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

21. Mobile Marketing Campaign

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

22. Google Ads Tools

  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking

Student Testimonials and Reviews

"The instructor has very good composure..the way he speaks, tells each and every point shows his knowledge level is beyond levels. After working for 3 years in digitlal marketing I came across this google ads course and it blew me away with how easy it was to start applying the concepts quickly and getting more conversions on my google ads. " - Matt, Digital Marketer, Calgary ★★★★★

"I highly recommend this course. We explored many aspects of paid advertising with Google ads and its relevance in online marketing, as well as how to optimally utilize this platform in monetization. You will find many places to learn Google ads but this course is just exceptional."-Krista, Google advertising Professional, Akron, Ohio ★★★★★

" The trainer was very good with knowledge. He was able to resolve our queries effectively with the proper live example. The session was very helpful and interactive. Overall satisfied with the training"- Eugene, Google ads specialist, Orange County ★★★★★

"Being a busy professional , I noticed that my google ads were barely getting noticed and was really unaware of the changes that had taken place with Google ads. I found this course and was immediately hooked. I knew there had to be someone, somewhere who could teach me about how to successfully promote my business with Google ads and after taking this course I now feel very equipped to promote my business and am thrilled watching my online business grow.."- Caitlin, Digital Marketing Manager, Omaha ★★★★★

" I want to thank tech training solutions for great Google ads training. This training forced me to get out of my comfort zone, deal with the latest issues, apply the newest techniques and just constantly challenge myself, your practices and your approaches." - Drew, Marketer, Hartford, CT ★★★★★

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IT Training Center

Tech Training Solutions


United Kingdom

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Refund policy

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Eventbrite's fee is nonrefundable.

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