A Productive Afternoon of Education and Networking: Research, Insights, Strategies and Case Studies in Partnership with IGLTA, and Sponsored by Google.
Presenting a comprehensive research, advertising, marketing, and communications forum that will help you better understand and serve LGBT travelers.
Audience: Perfect for marketing, advertising and PR executives of the tourism and hospitality industries who want to successfully reach LGBT visitors, and initiate or update effective strategies.
Gain practical take-aways and new approaches from our own team, and from key strategic partners.
Symposium runs 1:00pm to 4:30pm, and will include a networking wine reception.
Learn, review, update and strategize!
- Review the latest research on LGBT travelers, including our Hawaii study
- Internet and email marketing, social networking, mobile, and other communications technologies
- Exploring regional markets, and how to reach them
- Focus group insights and trends
- Maximizing print ad and PR results
- Direct response marketing outreach
- Proven techniques for measuring, monitoring and improving ROI
- Sponsorship marketing and events, and more!
Community Marketing & Insights: Proudly connecting our clients with the LGBT communities since 1992!
Clients include the tourism offices of Las Vegas, Fort Lauderdale, San Francisco, Chicago, New York City, and many more, plus Visit Florida, Hawaii Tourism Authority, New York State, Argentina Tourism Office, Hawaiian Airlines, Hyatt, Starwood and others. Through over two decades of dedicated consumer research, we provide an unparalleled level of insight into the diverse communities that comprise “LGBT,” and assist our clients with results-oriented planning.
Learn more about CMI and download our free 20th Annual LGBT Tourism & Hospitality Research Report at www.CommunityMarketingInc.com
Note: This event is free of charge. You may register and you will receive an Eventbrite confirmation of your request, but we will follow up to validate your employment with a tourism or hospitality company, or as a bona-fide journalist, in order to confirm your attendance.
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Community Marketing & Insights
Since we were founded in 1992, Community Marketing & Insights has pioneered the way with market insights, relationships, experience and unparalleled expertise.