$350 – $500

Event Information

Share this event

Date and Time

Location

Location

Mercy College

47 West 34th Street

New York, NY 10001

View Map

Refund Policy

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Event description
#3EDigitalLab is a full-day lab where we discuss how newly aware prospective students engage with a school's digital presence.

About this Event

How to Leverage Social Media to Improve Your Enrollment Marketing Results

Looking to improve your understanding and use of social media to help your enrollment marketing? Here are some questions you may be asking.

  • How do I control what a student sees when they Google my school?
  • How do I get my social channels on the first page when a student searches online?
  • Am I reaching the right audience on each channel?
  • Which channels (Facebook, Instagram, Snap, TikTok…) should I invest in?

What you will learn at this Digital Lab:

  • How to align your social media approach to enrollment goals
  • Gain an understanding of the audience profile on major social media channels
  • Gain an understanding of the audience behavior on major social media channels
  • Dissect best approaches for posting and using social media channels
  • Learn how to measure your social media progress and impact

Agenda

  • Social Media Primer (Facebook, Instagram, YouTube, Twitter)
  • Deep Dive into the Channels
  • Who’s on there
  • What do they do
  • How to reach them
  • How to drive engagement
  • Guided: Build Your Social Media Plan
  • Measuring Social Media
  • What the metrics mean
  • How to connect them to enrollment goals
  • How to set your goals

Fees

$350 per person, $500 for two registrants.

What your colleagues are saying:

"I totally totally totally enjoyed every minute of our talk...and not just because you validated a lot of what industry experts have said to us before, it's because you are brimming with passion and possibility for the work you do" -- Gail Towns, Executive Director, Marketing & Communications at Georgian Court University

Red-eye flight from LA to get a full days worth of #hesm digital media gold from @mhames and @3Enrollment at #3Edigitallab = totally worth it. -- Brendon Phillips -Social Media Specialist, University of Albany

The day went by in a flash! Thank you @mhames and @patricia_maben for an inspiring day, and @CollegeofStRose for hosting -- Janice Cheng-McConnell, Admissions Communications Manager, Wells College

Instructor:

Matt Hames, Pioneer in Digital Media in Higher Ed

Associate Vice President, Digital & Social Strategy, 3 Enrollment Marketing, Inc.

For more than a decade, Matt’s been building audiences — for Colgate University, Fisher Price, Bojangles’, and more — as well as helping colleges, universities, and businesses build their own audiences using digital and social platforms.

Learn more about Matt at https://www.linkedin.com/in/matthames.

3 Enrollment Marketing is a full service enrollment management company. We are proud to help relaunch an Enrollment Management Conference in 2020. Image below.

Share with friends

Date and Time

Location

Mercy College

47 West 34th Street

New York, NY 10001

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Save This Event

Event Saved