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3/9/2011: Working with the Media

Wednesday, March 9, 2011 at 2:30 PM (EST)

3/9/2011: Working with the Media

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Free Webinar Ended Free  

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This webinar examines your role dealing with the media. Knowing how to respond to tough questions from reporters representing print, broadcast and online media can be a challenge. We will provide you with insight about how the media works, what they want and how to drive home your talking points when answering their questions. By understanding how reporters think and what they are looking for, you can better plan your strategy for responding to their questions while controlling your message.


  • Understanding the media
  • Techniques for answering difficult questions
  • Crafting messages to enhance your talking points
  • Alternatives to "No Comment"
  • Tricks and traps reporters use Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, branding, marketing, executive search, finance, fundraising, operations, and more.

Meet the Presenter: 

Matt Ellis

Matt Ellis is an award-winning television news journalist and the founder and principal of Ellis Strategies, Inc., a strategic communications firm in Boston, MA. Matt is regularly engaged to conduct training-sessions for individuals, small groups (25-50 people) and large groups (200-300 people) Drawing on his extensive business and communications experience, Matt coaches C-level and mid-level executives on leadership, communications and business strategy. As News Director for WBZ TV in Boston, Matt was senior manager for 125 with an annual operating budget of $24 million. As Head Writer for Good Morning America, Matt coached interview subjects for appearances on television and worked with on-air talent to organize content for daily two-hour broadcasts. Matt also produced live television programs for President Bill Clinton and First Lady Hillary Clinton. Matt has been honored with an Emmy Award from the New England Academy of Television Arts and Sciences and a George Foster Peabody

Ellis Strategies

Ellis Strategies is a Public Relations and Communications firm specializing in helping clients create, enhance and protect their public image. We work with for profit and nonprofit entities to maximize positive publicity and minimize negative publicity. In addition to providing public relations and crisis communications services, Ellis Strategies conducts training seminars on effective public speaking, using powerpoint and dealing with the media. 

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