360 Integrated Marketing Retreat
$150
360 Integrated Marketing Retreat

360 Integrated Marketing Retreat

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Rutgers Newark SBDC

15 Washington Street

Newark, NJ 07102

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Rutgers Newark SBDC

360 Integrated Marketing Retreat

Friday, November 17, 2017 9:00 AM - 4:00 PM &
Saturday, November 18, 2017 9:00 AM - 2:00 PM


Understanding your Business DNA and defining your Brand essence are key to developing an Integrated Marketing Strategy. This workshop topics include:

  • Defining the Business DNA;
  • Marketing strategy & process;
  • Marketing planning & data quality;
  • Designing, developing sustainable marketing campaign ideal for your business;
  • Setting the right budgeting;
  • Targeting the right customers and Lead generation;
  • Customer conversion;
  • Customer engagement;
  • Integrating social media to make customers advocates;
  • Mobile marketing;
  • Marketing measurement & analytics to improve your business impact;
  • Sales & marketing alignment;
  • Marketing automation to streamline, automate and measure marketing tasks to increase operational efficiency and grow revenue;

This course is offered in conjunction with a free pre-workshop webinar.


Presenter: Latanya Junior - True One Agency

Latanya is a national and global award-winning multi-dimensional marketing expert who adheres to both traditional and new age marketing approaches. She has led award-winning advertising, media, direct makreting, strategic planning, interactive, digital, social media business development teams, programs and developed campaigns that extend from the most extensive reach in English and Spanish languages.




REGISTRATION

PRE-REGISTRATION REQUIRED.
Cost to attend: $199.00
Breakfast & Lunch would be provided

Sorry, no cash will be accepted for registration for this event
Advanced payment on Eventbrite will guarantee your SEAT. First come, first served policy applied.



REFUND & CANCELLATION POLICY

You can cancel your ticket(s) to our event within 1 week of the scheduled date by requesting in writing to rnsbdc@business.rutgers.edu. Cancelations recieved less than 1 week before the scheduled event WILL NOT BE REFUNDED. An internal credit will be given to you to attend the event at a later date and you will be offered 1 year to redeem this credit. We will require a 2 week advance notice to schedule you for the next available event.

Any tickets purchased tickets that results in a "No Show" to the event will not be refunded. By not showing up for the event you have forfeited money paid and previous internal credit offered.

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Rutgers Newark SBDC

15 Washington Street

Newark, NJ 07102

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