$55 – $150

360 Integrated Digital Marketing Series / RNSBDC

Event Information

Share this event

Date and Time

Location

Location

Rutgers Business School

1 Washington Place

Newark, NJ 07102

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

The 360 Integrated Marketing Retreat learning objectives are to teach small businesses how to create an integrated marketing campaign/program across multiple platforms. These campaigns would ensure that the business is targeting their ideal customer through multiple touch points to Acquire, Engage, Retain Customers, eventually turning them into loyal advocates.

This course is geared for small business owners who are looking to implement, measurable digital marketing strategies. The learning objectives include:

  1. Understanding your product value to the Customer;
  2. Understand your customer’s buying decision process by implementing effective lead generation and Engagement tactics, the Buyer/Customer Journey & Personas (TOFU,MOFU, BOFU);
  3. Create a marketing campaign dashboard based on your business model, resources and budget;
  4. Understand marketing metrics and key performance indicators used to evaluate the impact of marketing efforts and where the revenue is coming from;
  5. Know about affordable digital marketing productivity and automation tools in order to decide the ones most ideal and cost effective for the business.


(February, 16, 2018 - 9am - 4pm)

MODULE 1: INTRODUCTION TO DIGITAL MARKETING

MODULE 2: TARGETING THE IDEAL BUYER PERSONA

  • Transformation of Marketing to Digital
  • Target Audience Methods & Tactics
  • Lead Generation Methods & Tactics
  • Customer Engagement Strategies/Programs
  • Buyer & Customer Journey (TOFU; MOFU; BOFU)
  • Integrating social media to make customers advocates;
  • Mobile Marketing Strategies

(February 23, 2018 - 9:00am - 4:00pm)

MODULE 3: DEVELOPING EFFECTIVE MARKETING CAMPAIGNS

  • Marketing Campaign Planning
  • Marketing Campaigns to Acquire/ Engage/Retain/Loyalty/Advocates
  • Marketing Campaigns for Product Launches/Releases
  • Marketing Campaign Budget
  • Marketing Campaign Dashboard

MODULE 4: MARKETING PERFORMANCE MEASUREMENTS & TECHNOLOGY

  • Marketing Measurement – Performance: Metrics/Analysis/Monitoring/Evaluation
  • Marketing Measurement – Testing & Types for Business Impact
  • Marketing Measurement – Attribution

THIS SERIES IS OFFERED IN CONJUNCTION WITH A FREE PRE-WORKSHOP WEBINAR CALLED 360 MARKETING DNA




REGISTRATION

PRE-REGISTRATION REQUIRED.
Cost to attend: $125 (or $75 per class)

Sorry, no cash will be accepted for registration for this event
Advanced payment on Eventbrite will guarantee your SEAT. First come, first served policy applied.



REFUND & CANCELLATION POLICY

You can cancel your ticket(s) to our event within 1 week of the scheduled date by requesting in writing to rnsbdc@business.rutgers.edu. Cancelations received less than 1 week before the scheduled event WILL NOT BE REFUNDED. An internal credit will be given to you to attend the event at a later date and you will be offered 1 year to redeem this credit. We will require a 2 week advance notice to schedule you for the next available event.

Any tickets purchased tickets that results in a "No Show" to the event will not be refunded. By not showing up for the event you have forfeited money paid and previous internal credit offered.

Share with friends

Date and Time

Location

Rutgers Business School

1 Washington Place

Newark, NJ 07102

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved