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3/23/2011: Introducing the Philanthropic Directory

Wednesday, March 23, 2011 at 1:00 PM (EDT)

3/23/2011: Introducing the Philanthropic Directory

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Free Webinar Ended Free  

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The Philanthropic Directory is a new on-line operating system for philanthropy in Massachusetts, soon to be rolled out nationwide. For the first time, it presents all philanthropic charities apart from "nonprofits", systematically searchable and analyzable by the first taxonomy of philanthropic fields, demographics of people served, location, revenue size, and date of IRS authorization, with links to their websites. Philanthropy is on the verge of becoming systematic.


  • Philanthropy is only 1/10th of "nonprofits".
  • Philanthropy is a coherent whole, addressing all aspects of quality of life.
  • Three basic fields—Nature, Culture, and People—branch out logically into 200 subfields.
  • Fields of philanthropy, and groups of charities, emerge as subjects for strategic investment and development.
  • Communities can systematically assess and compare their philanthropic resources.
  • Histories, fiscal and geographic structures of fields and philanthropy are illuminated. Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, branding, marketing, executive search, finance, fundraising, operations, and more.

Meet the Presenter: 

George McCully

Dr. George McCully has had two careers: first as professor of Renaissance history, and since 1983 in all aspects of professional philanthropy. In 1997 he created the Massachusetts Catalogue for Philanthropy—distributed annually to affluent homes statewide, to increase charitable giving through donor education—and the national "Generosity Index"—publishing ranked IRS data on states' giving and income. His book, Philanthropy Reconsidered (2008), is a strategic overview and analysis of philanthropy—its Classical Greek origin as the essence of liberal education; its "greatest achievement", the American Revolution; and its paradigm-shift today, of which the Massachusetts Philanthropic Directory is a clear example. He is currently CEO of the Catalogue for Philanthropy, trustee of the Ellis L. Phillips Foundation of Boston, and of the Davlin Philanthropic Fund and Foundation, and is a member of the national Editorial Board of the journal Conversations on Philanthropy.

Catalogue for Philanthropy

The Catalogue for Philanthropy began in 1997 as an experimental project of 30 leading private and community foundations, to increase and improve charitable giving through donor education—an annual showcase of excellent small-to-mid-sized charities, illuminated by articles on philanthropy. It played a key role in the sudden and rapid doubling of Massachusetts charitable giving from $2 billion to $4 billion in only four years, 1997 to 2000. In 2002 the Catalogue was separately incorporated, and continued its print publication until the economic collapse in 2008, when it moved to the web. The Massachusetts Philanthropic Directory (MPD) was conceived in 2005 and is being gradually rolled-out on-line this year.

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