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31st Annual Southern California Visitor Industry Outlook Conference

The Collins College of Hospitality Management with CBRE Hotels and Great Wolf Lodge

Wednesday, October 16, 2019 from 8:00 AM to 3:00 PM (PDT)

31st Annual Southern California Visitor Industry...

Ticket Information

Ticket Type Sales End Price Fee
Early Bird Ended $200.00 $0.00
General Registration Ended $225.00 $0.00

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Event Details

Please join us for the 31st Annual Southern California Visitor Industry Outlook Conference to be held at Great Wolf Lodge in Garden Grove. Hear from noted experts, representing a range of travel sectors, offer their best assessment of the economic situation and how it may affect your business. All attendees receive an electronic link of CBRE Hotel's 2020 Lodging Forecast and will be able to enjoy a continental breakfast buffet before the conference begins. 




Registration/Networking and Continental Breakfast


Welcome and Conference Overview 

  • Lea Dopson, Dean, The Collins College of Hospitality Management

  • Bruce Baltin, Managing Director, CBRE Hotels Advisory



Outlook for Tourism and the Economy

Moderator: Lauren Schlau, President, Lauren Schlau Consulting

Economic Outlook of Southern California

  • Robert Kleinhenz, Ph. D., Executive Director of Research, Beacon Economics
  • Lauren Schlau –  Overview & Outlook for National Tourism
  • Heather Huckaba, Director of Tourism, Visit California – Overview & Outlook for California Tourism
  • Skip Hull, Senior VP, CIC Research Inc. –  Overview & Outlook for Southern California Tourism


10:15am -11:15 am

DMO Insights and Perspectives

Moderator: Julie Purnell, Managing Director, CBRE Hotels Advisory

  • Doug McClain, CMO, Visit Newport Beach
  • Ernie Wooden, President & CEO, Los Angeles Tourism & Convention Board
  • Jay Burress, President & CEO, Visit Anaheim
  • Susan Bruinzeel, Sr. Director Planning and Research, San Diego Tourism Authority


11:15am -11:30am


11:30am - 12:00 pm

Industry Trends

  • Kelsey Waite, Business Development, Destinations - STR


12:00pm – 1:15pm

Lunch  - Where Arts & Tourism Meet: Cultural Experiences Attract Visitors

  • Keynote Speaker: Richard Peterson, President & CEO, US Cultural & Heritage Marketing Council

1:15pm - 2:30pm

CBRE Hotels 2019 Lodging Forecast

Moderator:  Bruce Baltin, Managing Director, CBRE Hotels Advisory

  • Brandon Feighner, Sr. Director, CBRE Hotels Advisory
  • Mike Baker, Director, CBRE Hotels Advisory


Planning Committee names and companies:

  • Bruce Baltin, CBRE Hotels, Managing Director
  • Lauren Schlau, Lauren Schlau Consulting, President
  • Brandon Feighner, CBRE Hotels, Director
  • Linda Garcia Lawson, Collins College of Hospitality Management, Events and Operations Coordinator

Questions:  Please contact Linda Lawson, at The Colllins College of Hospitality Management by email at or by telephone at (909) 869-6910. 



What is the refund policy?

For a full refund, cancellations must be made by October 9, 2019. Cancellations received after the stated deadline will not be eligible for a refund. You may transfer your registration to another person at no cost. All refund requests must be made by the attendee or credit card holder. Refunds will be credited back to the original credit card used for payment. Please contact Linda Lawson at for any cancellations and transfer requests.

What are my transport/parking options getting to the event?

$5 Parking fee on the third floor of the parking structure

Have questions about 31st Annual Southern California Visitor Industry Outlook Conference? Contact The Collins College of Hospitality Management with CBRE Hotels and Great Wolf Lodge

When & Where

Great Wolf Lodge, Groups & Meetings
12681 Harbor Blvd.
Garden Grove, CA 92840

Wednesday, October 16, 2019 from 8:00 AM to 3:00 PM (PDT)

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The Collins College of Hospitality Management with CBRE Hotels and Great Wolf Lodge

The Collins College of Hospitality Management thrives from a tradition of excellence and is consistently ranked among the nation's premier hospitality management programs. Founded in 1973, the program is the first and largest four-year hospitality management degree program in California.

Serving more than 1,000 ethnically diverse students in the heart of Southern California, The Collins College offers a rigorous education firmly rooted in hospitality management theories and real-world applications. A customized curriculum prepares students for careers in restaurant management, hotel/resort management, club management, culinary product development, tourism management, and special events/meeting planning.

CBRE Hotels is one of the only organizations in the world with the focused expertise, market intelligence and global connections to secure that kind of success for its clients. Whether institutional or individual, investor or lender, clients benefit from the fact that CBRE Hotels is uniquely positioned as a comprehensive, international service provider focused exclusively on hospitality. With dedicated teams in the Americas, EMEA and Asia Pacific, CBRE Hotels is able to respond quickly and seamlessly on cross-border global assignments. Our professionals have a proven track record of achieving optimal results for our clients. In fact, CBRE Hotels has orchestrated the sale and financing of some of the world’s most notable hotels and resorts, including the Grosvenor House Hotel London, the Fairmont Copley Plaza Boston, and the Westin Melbourne. CBRE is the world’s largest commercial real estate services firm, with 449 offices in more than 60 countries. As part of such a firm, CBRE Hotels can link its clients to a global network of capital and best practices, ensuring superior results. Delivering credible, creative, on-the-ground expertise in every major market, CBRE Hotels has access to the largest and most sophisticated service platform in the world. And as our client, so will you.

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