Viewability isn’t just some buzz phrase like SoLoMo. No, tracking measures for viewability, fraud and brand safety are truly shaping the industry, and we’re going to dive into how you’ve changed your approach to digital advertising because of them. Are you transacting on viewable CPMs or monitoring? Do you need to measure every placement or are some not worth the extra tracking costs? Let’s dive into the pros and cons of the trackers and the way it’s impacting our advertising plans.