Why? Because women watch equally and buy and share socially in greater numbers than men on Super Bowl Sunday. That means that ads with female appeal are the best return on a $4 million price-tag. And who better to judge the ads than female media-makers who know what goes into the making of a Super Bowl spot?

It’s social, it’s fun, and other agencies are joining in from all over the country. In previous years, the 3% hashtags have had 59 million impressions on game day alone. Look what a good time it is: https://youtu.be/cjvIhXu7jww

Transportation: We encourage using Lyft or public transportation! Or you can pay to park in the parking garage located on Pine St. or at one of the other parking garage locations within a two block proximity. (Parking Tip: Typing "530 Pine St." or "645 California St." into Google Maps will get you to the right place. There is a neon “parking” sign on both sides above the entrance to the garage.)