Actions and Detail Panel
3 Social Trends that are Influencing Marketing
Thu, May 18, 2017, 11:30 AM – 1:00 PM EDT
Culture is in a unique state of change and the social trends are transcending demographics, geographies and industries. It’s important to call out and understand these 3 core social changes because Marketers will need to adapt their approach to stay relevant with audiences today (again, of any age, background, gender or income). The 3 cultural norms are: Radical Transparency, Simplicity and Authenticity. Kim will elaborate on what each mean from a cultural perspective and how marketers can align their strategies, plans and tactics to stay relevant and prosper in these changing times.
About the Speaker
Kim Brown is the CEO/Founder of Centrally Human, an independent marketing “coach-sultancy” firm focused on empowering brands to take back control by understanding and leveraging their most powerful assets – data and technology – to empower their human talent and drive measurable business results.
She designed the proprietary human-centric model that combines coaching & consulting – coach-sultancy – to ensure we address the emotional and need/want dynamics of human decision-making that resonates with your audience and drives dollar results.
Kim has more than 12 years of industry experience. She has managed more than $1 billion in media across 50+ clients in all major verticals; created more than 800 marketing strategies; lead start-up teams, pivots and digital transformations; developed GTM and data monetization strategies; designed digital industry standards; and coached more than 20 brands using the human-centric model in her career.
She is also a contributor to AdExchanger’s Data-Driven Thinking editorial section, guest lecturer at Northwestern University’s Medill Integrated Marketing Communications graduate school, and advisor at 1871 (the country’s leading tech/start-up incubator).