$20

3 hour CE Class "How to Legally and Ethically Market to Millennials with So...

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PHP Buckhead Office

2911 Piedmont Rd NE

Atlanta, GA 30305

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"How to Legally and Ethically Market to Millennials with Social Media Strategies"

Course Approval Code: 68668

Instructor: Shantha Wetterhan, Certified Social Media Marketing Manager

Westwood School of Real Estate Studies

3 hours of CE Credit

$20.00

Course Description:

Participants will:

  1. understand the requirements necessary to obtain this course CE Credit;

  2. understand the day’s activities, expectations, and learning objectives/

  3. be able to demonstrate a basic knowledge of social media as it effects buyers and sellers expectations,

  4. be able identify social media platforms and how to implement a strategy to merge social media into a professional, ethically sound, marketing plan while reaching millennials.

  5. Understand the implications of the Code of Ethics and Georgia Real Estate Law as it applies to real estate advertising on the internet, and an agent’s personal responsibility for assure compliance with current laws, the code, and professional practices

Each participant will:

  1. be able to demonstrate and articulate his or her intended goals from a personal social media campaign,

  2. be able to demonstrate the understanding of which social media platform(s) to engage millennials on to best reach intended goals, whether the intent is to increase sales and listings, to increase name and/or brand awareness, or a combination thereof,

  3. and to explain how and why social media goals will benefit clients, customers, and the participant.

Participants will:

  1. understand the absolute necessity of quality content

  2. understand a systematic, 10-step process of determining quality content, appropriate platforms, and target audiences3. demonstrate in a hands-on workshop using their own personal devices.

Overall objective is to provide each participation with the knowledge, tools, and ability to design, implement, analyze, and edit as needed a personalized social media strategy in order to better serve and protect the needs of an emerging culture of consumers that have moved into the age of technology while reaching millennials better.






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PHP Buckhead Office

2911 Piedmont Rd NE

Atlanta, GA 30305

View Map

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