$125 – $299

3 Days of Masterclasses with Martin Atkins

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Millikin University

1184 West Main Street

Decatur, IL 62522

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3 days of intensive lectures and discussion with Martin Atkins, and guest speakers!!!

"Best speaker on the planet!!" -Paul Natkin
“The best music industry talk I’ve ever heard.”- Ian E. Baldwin
“When Atkins talks about the music business, people listen.”-Richie Corelli,

On touring: "The road is black and white, either you can sell tickets or you can't...You build careers on the road, not on streaming services.”-- Bob Lefsetz
And Martin wrote the book!!! Coming up on it's 10th Anniversary, Tour:Smart has been regarded as "the Bible" of touring. If you're serious about making it in the music business you cannot miss these 3 days!!! Critics across the globe herald Atkins as one of the most insightful minds at the intersection of music and commerce. His career as drummer for Public Image Limited, Pigface, Nine Inch Nails, and a host of others provide the backdrop for his forty-year evolution as artist, executive and entrepreneur and have laid the foundation for his best-selling books and global speaking tours.

Early bird ticket $299 for all 3 days with free e-versions of Martin's books- over 1400 pages and a $100 value!(Scholarships and reduced admission available for prospective students email molly.compton18@gmail.com)
1 day tickets available for $125

You'll learn new strategies and gain insights into:
Day 1:
- Making Your Show an Event
- Merchandising (The Engine)
- Contract Crash Course
- Copyright Basics
Day 2:
- How to Make an Extra $100k
- Zero Dollar Marketing & Social Media Mindset
- Crowdfunding
- Packaging and Distribution
Day 3:
-Touring 101- Touring Basics
- Touring 201- Advanced techniques, Our friend Excel, and Eventbrite overview
-Advance Ticketing Strategies

Discussions, lectures, and donuts are inevitable, as well as, a considerable amount of knowledge and new ideas
Complimentary breakfast (coffee and donuts) and lunch provided, as well as daily campus tours. Hotel not included.
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Date and Time

Location

Millikin University

1184 West Main Street

Decatur, IL 62522

View Map

Refund Policy

Refunds up to 1 day before event

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