【2nd SFA研討會: 電商新時代|營銷自動化&智慧物流無縫合作 】

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【2nd SFA研討會: 電商新時代|營銷自動化&智慧物流無縫合作 】

【2nd SFA研討會: 電商新時代|營銷自動化&智慧物流無縫合作 】

When and where

Date and time

Location

Tencent WeStart (Hong Kong) 6/F,KOHO, 75 Hung To Road Hong Kong, KOW Hong Kong

Map and directions

How to get there

About this event

  • 2 hours
  • Mobile eTicket

想開網店或想在電子商務有新突破的你,面對大量訂單不知如何處理😵‍💫?如何瞄準目標顧客銷售?原來D2C(數據推動式行銷)可以擺脫對經銷商的依賴?無論你是新手或有經驗,都需要了解最新技術,才能在日新月異的電商界站穩腳👣

電子商務=開網店❓其實還要配合市場營銷和顧客服務等,才能確保提供優質的在線購物,讓你的商店成為顧客首選❤️隨著新技術興起,電子商務發展出如沉浸式技術(AI&VR/AR)的購物體驗,加上新興的D2C,作為直接接觸顧客的銷售模式,能全渠道掌握用戶需求,提供個性化的產品和服務。

發展電子商務絕非能一步達成,了解怎樣把技術應用至貨品生產、採購、物流和銷售至為關鍵🌟!如何運用智慧物流如🤖️人工智能、🔗區塊鏈技術、運輸管理系統 (TMS),實行倉庫自動化、提高訂單透明度等來優化貨運流程,同時節省成本?如何結合數據作數碼營銷,精準接觸潛在客戶,建立對品牌的忠誠度?

💡三位專家會一同探討主題「營銷自動化&智慧物流無縫合作」,內容集中於電子商務和物流轉型所需的技術,以及如何全方位利用數碼營銷的優勢拓展業務。️有興趣但不知如何踏出第一步的你,不要錯過這次機會✨!

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How to open an online store or make breakthroughs in e-commerce and deal with a large number of orders😵‍💫? How to target customers for sales? Can D2C (data-driven marketing) get rid of the dependence on dealers? Whether you are a novice or experienced, it is essential to understand the latest technology to gain a firm foothold in the ever-changing e-commerce world👣.

E-commerce = Online store❓In fact, it is necessary to cooperate with marketing and customer service to ensure that you can provide high-quality online shopping and make your store the first choice for customers❤️ With the rise of new technologies, e-commerce has developed such as immersive technology (AI&VR) /AR) shopping experience, coupled with the emerging D2C, as a sales model that directly contacts customers, it can grasp user needs through all channels and provide personalized products and services.

The development of e-commerce cannot be achieved in one step. Understanding how to apply technology to product production, procurement, logistics, and sales is the KEY🌟! Using smart logistics such as 🤖️artificial intelligence can optimize the freight process and save costs. Combining data for digital marketing to accurately contact potential customers, and build brand loyalty is important as well.

💡Three experts will discuss the theme "Marketing Automation & Smart Logistics Cooperation", the content will focus on the technologies required for e-commerce& logistics transformation, and how to fully utilize the advantages of digital marketing to expand the business. ️If you are interested, don't miss the opportunity✨!