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2nd Annual iBev Digital & Social Media Conference for the Beverage Industry

Friday, March 14, 2014 from 7:30 AM to 6:00 PM (PDT)
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Event Details















Please join us for the 2nd annual iBev, the Digital and Social media conference for the beverage industry, in the picturesque Fairmont San Francisco Hotel on Friday, March 14th, 2014.   

The conference will feature keynote speeches from leaders in the digital and social media worlds, as well as numerous panels highlighting case studies from brands in the wine, craft beer, and non-alcoholic beverage and related industries. 

Speaker List


Conference Schedule of Events
Friday, March 14
7:30am – 8:30am Conference Registration & Continental Breakfast
Featured Beverage: Tonx Coffee
Tonx is a small team of coffee geeks and experts who think that great coffee should be available to everyone, everywhere, made with confidence in the comfort of your own home.
8:30am – 8:45am Welcome & Introduction
Alyssa Rapp, Founder & CEO, Bottlenotes, Inc.
8:45am – 9:00am State of the Industry
William Anderson, Chairman, First Beverage Group
9:00am – 9:30am Keynote: Historical Look on How Beverage Brands Identified and Engaged Influencers & Evolving Communications with Influencers
Mike Jackson, Former Executive, Coors, The Coca-Cola Company, Pepsi, GeneralMotors; President, Jackson and Partners; Incoming President, Phelps
9:30am – 9:45am Beverage Break
Featured Beverage: Project Juice
Project Juice is a vision to create a community throughout the Bay Area of individuals, families, and businesses, united by a passion to live a healthy lifestyle through the consumption of organic, cold-pressed juice.
9:45am – 10:15am Keynote: Marketing in the Moment
The Live Opportunity for Beverage Marketers on Twitter
David Pattillo, Director of Revenue for the Beverage Industry, Twitter
10:15am – 10:45am Keynote: Best Practices for Identifying and Engaging Influencers
Gregory Shove, Founder and CEO, SocialChorus
10:45am – 11:00am Beverage Break
Featured Beverage: Health-Ade
A bubbly probiotic drink that has been enjoyed for thousands of years to help restore vitality and promote healing
11:00am – 12:00pm Panel Discussions (simultaneous; please choose one)
Leading Mobile Applications Engaging Wine and Craft Beer Enthusiasts
Leveraging Digital and Social Media to Drive Sales (Part 1)
12:00pm – 12:45pm Lunch
Beverage pairings by: Wines of France
12:45pm – 1:30pm Keynote Conversation: The Role of the Digital Critic
1:30pm – 1:45pm Beverage Break
Featured Beverage: Noyu Teas
1:45pm – 2:30pm Panel Discussions (simultaneous; please choose one)
Leveraging Digital and Social Media to Drive Sales (Part 2)
How Spirit Brands are Engaging Influencers via Digital & Social Media
2:30pm – 2:45pm Beverage Break
Featured Beverages: Not For Sale Ale by Half Moon Bay Brewing Co.
By creating enterprise opportunities for vulnerable communities, offering social services to survivors and those at-risk to human trafficking, and evaluating the use of forced labor in mainstream supply chains, Not For Sale works to ensure that no one is for sale.
2:45pm – 3:10pm Keynote: Top 10 Tips for Driving Authentic Engagement with your Influencers via Social Media
Aliza Sherman, Author, Social Media Engagement for Dummies
3:10pm – 3:35pm Keynote: Engaging and Empowering Your Influencers via Video
Oren Katzeff, Head of Programming, Tastemade
3:35pm – 4:05pm Blind Tasting Activity
An interactive, team-based activity presented by Bacchus Capital Management
4:05pm – 4:30pm Keynote: Sips and Bytes — Why snackable content is here to stay
Jim Lesser, President & CEO, BBDO San Francisco
4:30pm – 4:35pm Closing Remarks
Alyssa Rapp, Founder & CEO, Bottlenotes, Inc.
4:35pm – 6:00pm Closing Reception
Presented By: Wines of France
Also featuring: VeeV Açaí Spirit and Golden Road Brewing


The Fairmont San Francisco Hotel - This hotel is currently 100% booked.

Mark Hopkins San Francisco - To get the group rate of $190++/night click here or call 800.662.4455 and mention you are with the "Bottlenotes, Inc. Courtesy Block" by March 7th.

Tickets are non-refundable but are transferable for this event only.

For sponsorship opportunities please contact the organizer.

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