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2nd Annual GABBCON New York Audience Based Buying Summit


Wednesday, February 22, 2017 from 8:00 AM to 7:00 PM (EST)

2nd Annual GABBCON New York Audience Based Buying...

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Ticket Type Sales End Price Fee Quantity
VIP Registration 1d 12h 44m $625.00 $35.37

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Event Details

If you are someone that sells or purchases advertising and relies on storytelling for a living, you owe it to yourself to become a student of the rapdily changing landscape. The industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio. 

Increasingly audience based buying in audio and video is reshaping media and advertising, as we know it, compelling advertisers and agencies to rethink strategies and publishers to pioneer new strategies for distribution. You owe it to yourself to become a student of the changing landscape. 

The 2017 NY Audience Based Buying Conference will explore the ideas and companies reshaping audio and video, while exploring key topics and key trends including; what to expect from the 2017 upfront, brand safety in an age of automation, the power of AI and VR in audio and video storytelling as well as real and practical use cases and case studies.

We expect hundreds to gather in NY this year for the NY Audience Based Buying Conference on 2/22 as a prelude to the GABBCON/NAB Show Innovation Lab debut in Las Vegas on 4/24-4/25.  Last year’s event was sold out so please be sure to register, secure a seat and join leaders from top brands and agencies.

 Register today to add your voice to sessions that will shape 2017’s business and hear from the experts who are achieving successful innovation in this new media landscape. 



  • David Cohen

    David Cohen


    President, North America

  • Denise Colella

    Denise Colella


    SVP, Advanced Advertising Products and Strategy

  • Jason DeMarco

    Jason DeMarco


    VP Programmatic & Audience Solutions

  • Carl Fremont

    Carl Fremont


    Global Chief Digital Officer

  • Tom Goodwin

    Tom Goodwin

    Zenith Medua

    EVP Innovation

  • Noah Levine

    Noah Levine


    SVP, Advertising Data & Technology Solutions

  • John Montgomery

    John Montgomery


    EVP Brand Strategy

  • George Musi

    George Musi

    Blue 449

    Senior Vice President, Head of Analytics and Insight

  • Peter Naylor

    Peter Naylor


    SVP Advertising

  • Mark Risis

    Mark Risis

    IBM, The Weather Company

    VP Partnerships

  • Erica Schmidt

    Erica Schmidt


    Managing Director, North America

  • Howard Shimmel

    Howard Shimmel


    Chief Research Officer

  • Jonathan Steuer

    Jonathan Steuer

    Omnicom Media Group

    Chief Research Officer

Have questions about 2nd Annual GABBCON New York Audience Based Buying Summit? Contact GABBCON Inc.

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When & Where

Pier Sixty
Chelsea Piers
West 23rd Street and West Side Hghway
New York, NY 10011

Wednesday, February 22, 2017 from 8:00 AM to 7:00 PM (EST)

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The media and marketing landscape is going through another period of disruption. The Global Audience Based Buying Conference & Consultancy (GABBCON) is not merely satisfied with status quo. All media and marketing will soon be bought, planned and optimized on audience and we are uniquely positioned to help our partners through this change.

In the ever evolving media and marketing world, adapting is not good enough. At GABBCON, we sit squarely at the intersection of Madison Avenue, Hollywood and Silicon Valley/Beach. Through a combined nearly 50 years of business experience we are uniquely positioned to help our partners to see and seize opportunities before they are presented. Audience Based Buying is disrupting the media and marketing landscape as we know it. At GABBCON, we along with our partners are leading that disruption by creating technical standards for audience based buying at scale and helping our clients, prospects and partners capitalize on this disruption through consulting, education, match making and conference services. We provide unique and valuable insight as well as practical experience to help them survive and thrive through the disruption.

GABBCON is advancing the market by delivering market first standards, education, consulting & events on audience based buying and programmatic advertising. We have a newly launched award – the first and only award dedicated to Audience Based Buying Innovation – the ABBI.

  Contact the Organizer
2nd Annual GABBCON New York Audience Based Buying Summit
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