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24 Second Embrace (project for National Siblings Day)

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24 Central Florida Cities

1180 Seven Seas Drive

Lake Buena Vista, FL 32830

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UPDATE: 5:00 AM April 10, 2019:

We regret to inform you that due to an illness (Brian), today’s 24 Second Embrace has been postponed to Friday, April 10, 2020.


Brian rarely gets sick and has never done a project while ill, so this announcement marks the first time in Brian Feldman Projects’ 15 year history that a project has been postponed due to illness.


Taking Friday traffic into consideration, revised Embrace times and all other updates will be announced at a later time on this event page.


Thanks for your patience, understanding, and Happy National Siblings Day!


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What’s the longest you’ve ever hugged your sibling?

This National Siblings Day (Wednesday, April 10, 2019), award-winning performance artist Brian Feldman plans to hug his sister, Adrienne McIntosh, for 24 seconds. In 24 cities. In one day.


24 Second Embrace” is the thrilling conclusion to the “24 Embrace Trilogy,” following “24 Minute Embrace,” Brian’s 2015 project which featured him and his mother sharing a hug for 24 minutes in 3 cities (Orlando, D.C., Philadelphia) on Mother’s Day, and “24 Hour Embrace (after Young Sun Han),” Brian’s 2011 project which featured him and his father sharing a hug inside of a boxing ring for the full 24 hour duration of Father’s Day.


Traversing 24 Central Florida cities in 6 counties, including every city in Orange, Seminole, and Osceola counties (alphabetically: Altamonte Springs, Apopka, Bay Lake, Belle Isle, Casselberry, Clermont, Davenport, Daytona Beach, DeLand, Edgewood, Kissimmee, Lake Buena Vista, Lake Mary, Longwood, Maitland, New Smyrna Beach, Ocoee, Orlando, Oviedo, Sanford, St. Cloud, Winter Garden, Winter Park, Winter Springs), each city visited as part of “24 Second Embrace” represents each hour of National Siblings Day, a real holiday “recognized annually in some parts of the United States on April 10, honoring the relationships of siblings. Unlike Mother’s Day and Father’s Day, it is not federally recognized, though the Siblings Day Foundation is working to change this.”


The public is invited to view “24 Second Embrace” in almost all of the cities (exhaustingly detailed schedule provided below – you may want to print it out); a few are restricted access or require going through security in order to view. Additionally, following the embrace in each city, the public is invited to give Brian and Adrienne a one second hug before they rush to the next city.


24 Second Embrace” marks only the second time, in over 15 years of producing performance art events, that Brian Feldman Projects is presenting a project in multiple cities in a single day. It is also sets a new personal performance art record for him (24 cities in one day).


Bring your siblings, if ya got ’em! (Parents and grandparents welcome, too.)


Facebook Event: http://j.mp/24sEmbrace_fb

Hashtag: #24sEmbrace #NationalSiblingsDay

Twitter: @BrianFeldman @adriennefeldman

Instagram: @brianfeldmanprojects @adge


When & Where:

Wednesday, April 10, 2019 from 7:03 AM - 10:30 PM*

*Due to the almost nonstop travel required of this project, embrace times listed below will be adhered to as closely as possible. Whenever the project is ahead of schedule, none of the embrace times listed below will begin prior to what is listed, but may begin after. Follow @BrianFeldman and the hashtag #24sEmbrace on Twitter for constant updates throughout the day on Wednesday, April 10, 2019.

7:03 AM (1st Embrace)

Daytona Beach Boardwalk & Pier

1200 Main St. Daytona Beach, FL 32118

Exact location: Outside, TBD.

Adrienne’s always complaining that she never gets to see the beach in the daytime, as she almost always arrives to seashores after sunset. With this first embrace at sunrise, Brian offers his heartfelt apology. This will be Brian’s first-ever performance in Daytona Beach.

8:00 AM (2nd Embrace)

Atlantic Center for the Arts

1414 Art Center Ave. New Smyrna Beach, FL 32168

Exact location: Outside, in front of the ACA logo made of steel at the main entrance.

Adrienne has never been here. One of Brian’s favorite places in the state of Florida, he was an Associate Artist at ACA with Master Artist Heather Woodbury, during Residency #134 in the summer of 2009. “Brian Feldman’s Under the Covers” premiered here as part of that Residency.

9:00 AM (3rd Embrace)

Athens Theatre

124 N. Florida Ave. DeLand, FL 32720

Exact location: Outside, on the street in front of the marquee.

Although Brian nor Adrienne have ever seen a show here, Brian’s a fan of the marquee. This will be Brian’s first-ever performance in DeLand.


10:00 AM (4th Embrace)

Wekiwa Springs State Park

1800 Wekiwa Cir. Apopka, FL 32712

Exact location: Outside, in front of the swimming springs.

This location has a $6 per vehicle entry fee for 2-8 people, $4 per single occupant vehicle, and $2 per pedestrian, bicyclist, or extra vehicle passenger. Brian’s 17-hour-long 2010 project, “Fringe of Nature,” took place here as part of the 19th Orlando Fringe Festival.


10:30 AM (5th Embrace)

Altamonte Mall

451 E. Altamonte Dr. Altamonte Springs, FL 32701

Exact location: Outside, in front of the Level 1 mall entrance between Macy’s and JCPenny.

Brian and Adrienne spent a lot of time here as children. Site of an unrealized project, “Working The Mall.” As part of a Puppet Slam, Brian performed in puppeteer Jack Field’s 2010 project, “The Loaf That No One Cried For,” at the mall’s former Pinocchio’s Marionette Theater.

11:00 AM (6th Embrace)

Extended Stay America - Orlando - Lake Mary

1036 Greenwood Blvd. Lake Mary, FL 32746

Exact location: Outside, in front of the building.

Brian, Adrienne, and their parents briefly lived here while homeless. This will be Brian’s first-ever performance in Lake Mary.

11:30 AM (7th Embrace)

Seminole State College of Florida

100 Weldon Blvd. Sanford, FL 32773

Exact location: Inside, Building G, in front of the Harriett’s Theatre marquee.

Adrienne is a graduate of Seminole State, and both she and Brian participated and performed in the Theatre program here. The Feldman Dynamic once gave an artist talk in the theatre. Additionally, they both worked in the school’s original bookstore and library locations.

12:00 PM (8th Embrace)

Mini Storage Units

104 Baywood Ave. Longwood, FL 32750

Exact location: Outside, in front of one of the storage units.

Brian, Adrienne, and their parents shared a packed-to-the-ceiling storage unit here for many years, finally emptying it prior to Brian’s move to Washington, D.C. in February 2012. This will be Brian’s first-ever performance in Longwood.

12:30 PM (9th Embrace)

Semoran Skateway

2670 Cassel Creek Blvd. Casselberry, FL 32707

Exact location: Inside, on the skating rink.

Brian and Adrienne both had birthday parties as children here.

12:45 PM (10th Embrace)

Adrienne & Brian’s 3rd Childhood Home

3919 Biscayne Dr. Winter Springs, FL 32708

Exact location: Outside, in front of the house.

Brian and Adrienne lived with their parents in this house for 9 years from 1988-1997. Brian used to charge admission to kids in the neighborhood to watch movies he made starring them. Inside this home is where Brian first pitched his family a show called “Dinner,” the project that, in 2003, would become “The Feldman Dynamic.”

1:00 PM (11th Embrace)

Tuskawilla Middle School

1801 Tuskawilla Rd. Oviedo, FL 32765

Exact location: Outside, in front of the school sign on Tuskawilla Road.

Brian and Adrienne both graduated from Tuskawilla Middle School. It was the first public school in Florida that Brian attended.

1:30 PM (12th Embrace)

Lake Howell High School

4200 Dike Rd. Winter Park, FL 32792

Exact location: Inside, in the school’s Black Box Theater.

This location is restricted access and not accessible for public viewing. Brian and Adrienne both graduated from Lake Howell High School, and attended classes inside of this room, when it was former Lake Howell drama teacher James Brendlinger’s classroom.


2:00 PM (13th Embrace)

Jewish Academy of Orlando

851 N. Maitland Ave. Maitland, FL 32751

Exact location: Outside, in front of the building.

Brian and Adrienne both attended Jewish Academy of Orlando, when it was known as Hebrew Day School of Central Florida; Adrienne from K-3rd, Brian from 3rd-7th. This is where Brian first performed in a play, a student production of “A Midsummer Night’s Dream.”


2:45 PM (14th Embrace)

Twistee Treat of Ocoee

1500 Maguire Rd. Ocoee, FL 34761

Exact location: Outside, in front of the ice cream cone shaped building.

Although Brian nor Adrienne have ever been to this location, the Twistee Treat in Winter Park was a regular stop throughout their childhood. Brian has been a vegan since 2001. This will be Brian’s first-ever performance in Ocoee.


3:00 PM (15th Embrace)

Garden Theatre

160 W. Plant St. Winter Garden, FL 34787

Exact location: Outside, on the sidewalk in front of the marquee.

This theatre opened the same day as Brian’s breakthrough 2008 project, “Leap Year Day,” and he has attended performances and movie screenings here. One of the sites of an unrealized project, “The Seat Filler.” This will be Brian’s first-ever performance in Winter Garden.


3:30 PM (16th Embrace)

Presidents Hall of Fame

123 Hwy 27N, Clermont, FL 34711

Exact location: Outside, in front of the miniature Mount Rushmore.

Adrienne has never been here. Brian’s 2010 project, “Photo Trade: Mount Rushmore” took place at the real Mount Rushmore National Memorial in Keystone, SD. This will be Brian’s first-ever performance in Clermont.


4:15 PM (17th Embrace)

Edgewood City Hall

405 Larue Ave. Edgewood, FL 32809

Exact location: Outside, in front of the City Hall sign.

Adrienne has never been here. This will be Brian’s first-ever performance in Edgewood.


4:30 PM (18th Embrace)

City of Belle Isle

1600 Nela Ave. Belle Isle, FL 32809

Exact location: Outside, in front of the city clock.

Adrienne has never been here. This will be Brian’s first-ever performance in Belle Isle.


5:30 PM (19th Embrace)

Universal Studios Florida™

6000 Universal Blvd. Orlando, FL 32819

Exact location: Outside, in front of the main entrance archway.

This location has a minimum $25 per vehicle parking fee, and requires going through security. Brian briefly worked here after high school, and acted in a few Nickelodeon and commercial productions as a child that were filmed here. Brian and Adrienne also both acted in a TV promo filmed here. Brian, Adrienne, and their parents had annual passes to this park for a few years. Brian’s 2011 project, “The Chalkboard Exercises” took place in front of Hard Rock Live, right next to the park entrance.


6:45 PM (20th Embrace)

Monument of States

300 E. Monument Ave. Kissimmee, FL 34741

Exact location: Outside, in front of the sculpture.

Kitschy as hell, this is one of Brian’s favorite sculptures in Florida.


7:15 PM (21st Embrace)

St. Cloud Twin Theatre

1110 10th St., St. Cloud, FL 34769

Exact location: Outside, in front of the mural across the street (unless it’s too dark).

Adrienne has never been here. Brian’s only seen one movie here, but it featured some of the most entertaining local pre-show ads he’s ever seen. This will be Brian’s first-ever performance in St. Cloud.


8:45 PM (22nd Embrace)

Adrienne’s First House

308 Highland Meadows Dr. Davenport, FL 33837

Exact location: Outside, in front of the house.

Adrienne and her husband lived in this house for nearly 2 years from 2013-2015, as its first owners. Brian made a few surprise visits to Adrienne here after moving to D.C., most notably during everyone’s favorite once-in-a-lifetime holiday, Thanksgivukkah in 2013. This will be Brian’s first-ever performance in Davenport.


9:30 PM (23rd Embrace)

Disney Springs

1486 East Buena Vista Dr. Lake Buena Vista, FL 32830

Exact location: Outside, TBD.

Depending on the entrance, this location may require going through security. Brian and Adrienne have both spent a lot of time here, both well before and since its rebranding as Disney Springs. This will be Brian’s first-ever performance in Lake Buena Vista.


10:30 PM (24th Embrace)

Magic Kingdom® Park

Bay Lake, FL (sorry there’s no full address; it’s the most visited theme park in the world)

Exact location: Outside, in front of the main entrance gates.

This location requires going through security. Brian, Adrienne, and their parents had annual passes to this park for many years. Adrienne’s very first job was at the Magic Kingdom. Brian acted in a few Disney commercials as a child that were filmed here. Brian’s 11-hour-long 2010 project “Carousel” took place inside the park.

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24 Central Florida Cities

1180 Seven Seas Drive

Lake Buena Vista, FL 32830

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