$699 – $1,349

22nd Annual Private Duty National Conference & Expo (blr) S

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To be Announced


Las Vegas, NV 89109

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22nd Annual Private Duty National Conference & Expo

About this Event



  1. Improve Caregiver Retention, Ensure Client Satisfaction,
  2. and Increase Referrals to Grow Your Business!
  3. Compete with the new hi-tech home care invasion and win
  4. Comply with regulatory requirements, avoid costly penalties
  5. Recruit and retain caregivers, grow your client base

Join hundreds of private duty executives for a 2½-day conference and expo packed with compelling, real-life examples of how private duty home care agencies can increase profits, retain caregivers, comply with wage-and-hour regulations and improve client care. Get the strategies, insights, and tools that private duty executives have depended on to help manage and grow their business. You’ll take away strategies, tips and tools to:

  • Compete in a crowded non-medical home care market
  • Motivate staff, improve retention and promote growth
  • Recruit and retain caregivers, increase your client base
  • Use national benchmark trends to drive your agency’s growth strategy
  • Stay ahead of wage-and-hour, legal issues
  • Attract new clients with creative sales and marketing tactics
  • Plus! Sign up for the preconference packed with marketing and sales strategies to take your agency to the next level.

Get the guidance you need from other private duty leaders as they share growth strategies and best practices to overcome industry challenges. Don’t miss this must-attend annual event!

Preconference | Marketing & Sales

8:00 - 9:00 a.m.

Registration, continental breakfast

9:00 - 10:15 a.m.

See results by pursuing non-traditional avenues for growth

Speaker: Tom Knox, founder and CEO of Seniorcorp in Virginia Beach, Va.

Find creative ways to meet the needs of all potential clients. Don’t let them walk away. Hear from Tom Knox — leader of a top 3% performer in the country according to Home Care Pulse — on how to add to your core services, add simple business lines to increase revenue and lead flow, how to start a new program to pre-enroll clients in services so you’re ready to go when they are. Plus, learn how to utilize a family private hire placement strategy to create an opportunity even when clients are not a great fit for your agency or run low on resources.

TOOLS Client pre-enrollment marketing collateral and easy operational steps; Private family placement simple strategy guide and example price-list

10:15 - 10:30 a.m.

Refreshment break

10:30 – 11:45 a.m.

Solving the SEO puzzle: How anyone at your agency can be a piece of the solution

Speaker: Marissa Snook, managing director, Corecubed, Asheville, N.C.; Stacie Gillespie, SEO manager, Corecubed, Asheville, N.C.

Learn from digital marketing experts some simple steps your agency staff can take to improve your website’s search engine optimization, resulting in the ability for more prospective clients, employees and referral sources to find your business online. Through examples of client results, Marissa Snook and Stacie Gillespie with corecubed will discuss online reviews, social shares, backlink acquisition, strategic topics and timing for blogs, and other up-to-date tactics to create a picture of agency success. One corecubed client increased the number of their website visitors by almost 300% through strategic blogging practices alone! You will be sure to walk away from this presentation with actionable insights that don't require a lot of technological experience.

TOOL Actionable list of SEO tactics

11:45 – 12:45 p.m.


12:45 – 2:00 p.m.

Position your agency for Medicare Advantage opportunities by targeting key progress indicators (KPIs)

Speaker: Mary Alice Mirek, RN, BSN, senior director of Well Care Home Care, Wilmington, N.C.

Learn best care practices, key metrics to track and how to present the information to appeal to Medicare Advantage plans now that certain personal care services are eligible for reimbursement. Well Care Home Care has improved documentation and data tracking while reducing hospitalization rates to 5% in order to demonstrate desirable outcomes. These steps have allowed the agency to successfully partner with one Medicare Advantage plan and get preliminary approval for a second, opening the door to fresh revenue streams and new referral sources.

TOOL Stop and watch tool and LACE Tool to assess risk for hospital readmission

2:10 – 3:25 p.m.

Implement a community program to generate brand awareness, establish network connections

Speaker: Jessica Nobles, founder and president of Nobility Care Solutions, Hixson, Tenn.; Clinton Nobles, CEO of Nobility Care Solutions, Hixson, Tenn.

Jessica and Clinton Nobles grew their business, Nobility Care Solutions, to a six-figure profit over a nine-month period through the implementation of a community program. In this session, learn how you can create your own unique and original programs that will generate brand awareness and help establish unparalleled network connections. They will share how to recognize the greatest area of impact and how to build a brand that will last, rather than just a business that will make a profit. Become known as a leader in your industry through simple and easily executable community engagements and establish your brand as the authority on “how you do,” not just “what you do.”

TOOL A “Build your own program” guide; A community marketing how-to guide; Marketing templates and resource information

3:25 – 3:45 p.m.

Refreshment break

3:45 – 5:00 p.m.

Provide a high-quality customer experience and reap the rewards of word of mouth referrals

Speaker: Michele Thomas, executive vice president, Osborne Home Care, Greenwich, Conn.

Get best practices for how to turn customer service “scores” into meaningful touches that can increase referral and revenue and decrease customer turnover. Michele Thomas will share tips and tricks on how her agency changed negative experiences into opportunities to engage customers resulting in a 7% decrease in client turnover in a 12-month. Through the use of scenarios and survey results, learn how Osborn Home Care developed personal touches around care, improved office practices, and implemented training and incentive programs which helped contribute to $20 million in revenue.

TOOL Example client/caregiver worksheet; Workflow chart for turning client satisfaction scores into sharable data

5:00 – 6:30 p.m.

Exhibit Hall Open

Exhibit Hall Grand Opening and Welcome Reception

All conference attendees welcome!

Connect with other private duty executives like yourself and shop the exhibit hall for dozens of the latest solutions to help grow your agency.

The conference had a strong line-up and refreshing information. We were given some great ideas to take home and put into practice." Jennie S., CFO, Home Bound Health Care

Main Conference Day 1

8:00 - 9:00 a.m.

Exhibit Hall Open

Registration in the Paris Foyer and Continental breakfast in Exhibit Hall

9:00 - 10:00 a.m.

Link operational and client experience data, apply lessons learned to achieve success

Panelists: Aaron Marcum, founder & chairman of Home Care Pulse in Rexburg, Idaho; Erik Madsen, chief executive officer of Home Care Pulse in Rexburg, Idaho

Caregiver turnover is rising, competition is growing, and margins are shrinking. Tying together operational and client experience metrics offers insights into your business and exposes ways to keep growing when other agencies stall. In this session you’ll learn about industry trends based on data collected as part of the annual Home Care Pulse Benchmarking Study by Home Care Pulse. Get actionable tips to create a data-driven strategy to grow your agency amid a competitive industry.

TOOL 2020 Vision: Creating A Strategic Plan for Next Year (eBook)

10:00 - 10:30 a.m.

Exhibit Hall Open

Networking break in Exhibit Hall

10:30 - 11:30 a.m.

Private duty CEOs share growth strategies, industry challenges

Panelists: Lucy Andrews, DNP, RN, MS, owner-CEO, At Your Service Nursing & Home Care, Santa Rosa, Calif.; Mary Alice Mirek, RN, BSN, senior director of Well Care Home Care, Wilmington, N.C.; Laura Shaw-deBruin, executive director, Norwood Seniors Network, Chicago, Ill.

Join innovative and strategic agency leaders to discuss how they’ve grown their agencies over the past five years, big changes they see on the horizon and ways you can take advantage of emerging trends. They’ll field questions related to new technology that can promote compliance and greater efficiency; marketing and sales tactics that result in more referrals; recruitment and retention strategies; and best practices for quality and client satisfaction.

11:30 - 1:00 p.m.

Exhibit Hall Open

Networking lunch in Exhibit Hall

1:00 – 1:45 p.m.

Speaker & session coming soon!

Breakout Sessions—Choose Your Path

Track A:

Legal & Compliance Issues

1:45 – 2:40 p.m.

A big picture review of the latest legal trends and challenges in the industry

Speaker: Angelo Spinola, attorney and shareholder with Littler Mendelson in Atlanta, Ga.

Hear from one of the industry’s top attorneys on the biggest legal issues impacting the private duty home care industry today. In this session, attorney Angelo Spinola will provide a high-level overview of the newest laws, rulings and legal trends, including issues around using personal cell phones for timekeeping, union organization efforts, a Supreme Court decision on arbitration and much more. Get the details you need to position your agency for success in a changing legal landscape.

TOOL Industry overview white paper

Track B:

Recruitment & Retention

1:45 – 2:40 p.m.

How to build and keep a top-notch front office team

Speaker: Kunu Kaushal, founder & CEO, Senior Solutions Home Care, Brentwood, Tenn.

Your office staff play a big part in setting the tone for your agency, working directly with caregivers and clients as well ensuring smooth agency operations. But how do you know you build the best office team to position your agency for success? In this session Kunu Kaushal will detail best practices to build a strong office team, including how to identify when it’s time to add to the team, ways to divide roles and key skill sets to identify when hiring. These strategies have contributed to growing the agency and leadership team from $0 to $20+ million in annual revenues in 9 short years.

TOOL Roles and responsibilities matrix

2:50 – 3:40 p.m.

Employment practices most likely to result in lawsuits and best practices to reduce liability

Speaker: Angelo Spinola, attorney and shareholder with Littler Mendelson in Atlanta, Ga.

In this session attorney Angelo Spinola will walk agencies through the most common litigation filed against agencies and provide best practices and guidance on how to modify specific practices to reduce potential liability. Topics will include the proper structuring of live-in and on-call pay practices, latest developments concerning litigation over travel time, website accommodation for clients, background checks, caregiver/client transportation claims, fluctuation of caregiver pay rates and other hot button issues. Angelo will discuss the results of these litigations so that agencies can learn from the mistakes of others and explain how agencies are modifying practices to avoid these claims.

TOOL 50-state survey on meal and rest periods for live-in/extended shift caregivers

2:50 – 3:40 p.m.

Find and keep the best caregivers through culture and opportunity

Speaker: Tom Knox, founder and CEO of Seniorcorp in Virginia Beach, Va.

In this session you will learn best practices to find those superstar caregivers and staff, win them over to your culture, keep them engaged long-term in your company and lift their opportunities. Tom Knox, a top 3% performer in the country according to Home Care Pulse, will share winning strategies including how to utilize the best recruitment tools, how to identify the ideal mix of paid and voluntary benefits, how to craft impactful pay for performance plans to drastically increase retention of schedulers and office staff, how to leverage an internal retention specialist for caregivers and how to create a talent manager retention specialist with specific tasks and drastically improve your first 90 days of retention.

TOOL Benefit mix checklist; 90-day retention plan schedule with talent manager job description; Example pay for performance calculator

3:40 – 4:10 p.m.

Networking break, Exhibit Hall open

3:40 – 4:10 p.m.

Networking break, Exhibit Hall open

4:10 – 5:00 p.m.

Navigate high-stakes employment issues around marijuana legalization

Speaker: Joseph Maddaloni, Jr., partner with Schenck, Price, Smith & King LLP in Florham Park, N.J.

Legalization of marijuana for medical and/or recreational purposes is a growing legal trend that has the potential to impact the entire nation. Private duty home care agencies are faced with a new and dizzying set of questions. How does legalization impact your drug policies? What about pre-employment screening? Does marijuana use qualify as a reasonable accommodation? Should you require drug testing and how should you respond to positive results? In this session, attorney Joseph Maddaloni, Jr. will identify and address the risks and provide guidance you need to limit liability regarding marijuana use including hiring, drug testing, treatment and termination.

TOOL Template policy governing marijuana use

4:10 – 5:00 p.m.

Develop a strong mentoring program and drastically reduce employee turnover

Speaker: Laura Shaw-deBruin, executive director, Norwood Seniors Network, Chicago, Ill.

In an industry plagued by high caregiver turnover, Norwood Seniors Network has made drastic strides —reducing its turnover rate from 61% in 2016 to 29% in 2018. The creation of a strong mentoring program at Norwood was a key factor in boosting employee satisfaction and encouraging quality caregivers to remain on staff. During this session, Shaw-deBruin will detail the benefits of having a mentorship program, explain key strategies for creating such a program, outline what a program should include, detail how to incentivize top veteran caregivers to participate and reveal how long new caregivers should continue receiving mentorship. She also will explain how her agency’s program has helped improve employee and client satisfaction.

TOOL Expectations of a dementia program

Main Conference Day 2

8:00 - 9:00 a.m.

Exhibit Hall Open

Continental breakfast in the Exhibit Hall

9:00 - 10:00 a.m.

Legal Q&A: Stump the attorneys with your compliance questions

Panelists: Angelo Spinola, attorney and shareholder with Littler Mendelson in Atlanta, Ga.; Joseph Maddaloni, Jr., partner with Schenck, Price, Smith & King LLP in Florham Park, N.J.

This is your chance to ensure that you have gotten all of your most complicated legal questions answered by two top home care legal experts. Come prepared with questions about how to track employees’ time, how to create a compliance program at your agency and how to make sure you are correctly classifying your employees.

10:00 - 10:45 a.m.

Session and speaker coming soon!

10:45 - 11:05 a.m.

Networking break and Exhibit Hall finale

…tremendous value in attending. I learned a lot and thought of many key things that I can do to help positively affect our business." Jared W., Branch Manager/Co-owner, Family Home Care

11:05 – 11:50 a.m.

Cultivate a dementia specialty program and improve staff retention, increase client satisfaction

Speaker: Lucy Andrews, DNP, RN, MS, owner-CEO, At Your Service Nursing & Home Care, Santa Rosa, Calif.

Learn how to create a dementia program, examine the key items to include with such a program and understand how to grow and market the program. For California-based At Your Service Nursing & Home Care, such a program has led to more clients and an increase in the number of hours of care that clients receive. On average, caregivers provide about 35 to 40 hours of care per week for clients within the program. Having better-educated aides providing care has led to improved client satisfaction and having increased hours has led to improved staff retention. All the staff get ongoing dementia training and are now certified as dementia care providers. The program offers a variety of services for the client themselves and also significant support for the families who care for their loved ones. The caregivers are armed with a variety of tools including a weekly activity-based care plan that families also participate in so there is engagement and carry through after the caregiver has left for the day.

11:55 – 12:40 p.m.

Building a quality improvement program: How and why private duty agencies benefit

Speaker: Lisa Meadows, MSW, clinical compliance educator, Accreditation Commission for Health Care (ACHC), Cary, N.C.

Setting up and maintaining a quality assurance and performance improvement (QAPI) program — whether your agency is accredited or not — is a key way to ensure clients have positive outcomes such as avoiding hospitalizations. For agencies that have never had a QAPI program, learn the basics and benefits of setting up such a program and how the programs can increase the amount of time clients remain on care with your agency. Understand how you could use a QAPI program to reduce falls, prevent medication mismanagement and improve infection control techniques. For agencies with a QAPI program already in place, learn how to take that program to the next level.

TOOLS Template for a QAPI program

12:40 p.m.

Conference adjourns


Lucy Andrews, DNP, RN, MS

Founder & CEO

At Your Service Nursing & Home Care

Santa Rosa, Calif.

Lucy Andrews is the founder and CEO of Creative Solutions Home Care Consulting Services and At Your Service Nursing & Home Care, a concierge nursing and home care agency. Andrews is the chair of the California Association for Health Services at Home (CAHSAH) and the immediate past vice chair for the National Association for Home Care and Hospice (NAHC). After serving as a clinical nurse in the University Health System at UC San Francisco, she became a discharge planner for in-home care in 1988. She has worked in every aspect of home care including Medicare-certified care, durable medical equipment, infusion, hospice and private duty. She also works as a home care consultant across the country and as a legal nurse consultant for the home care industry. Andrews did her doctoral work on the global dementia crisis, aging and prevention strategies for healthy living, and she has developed dementia and Alzheimer’s disease plans for aging patients leaving the hospital setting or entering long-term care or home health and hospice environments.

Stacie Gillespie

SEO Manager


Asheville, N.C.

Stacie Gillespie is the SEO Manager for Corecubed with over 10 years of integrated marketing experience. She works with clients to develop customized, holistic search marketing strategies that help them thrive in online searches. Gillespie holds a Master of Science in Digital Marketing and a Bachelor of Business Administration in Integrated Marketing Communications from East Tennessee State University. She has also earned a Google Analytics Individual Qualification and is Google AdWords certified.

Kunu Kaushal

Founder & CEO

Senior Solutions Home Care

Brentwood, Tenn.

Kunu is founder & CEO, Senior Solutions Home Care, Brentwood, Tenn. Kunu is an influencer in the long-term care/ health care space in Tennessee. Passionate about impacting the health care space, founding a senior care agency was a natural fit. With the motivation of helping his own grandparents as his first clients, Kunu started Senior Solutions Home Care in 2010. Today the company services the entire state out of multiple offices. In his free time, Kunu enjoys family time with his wife Jill and their three daughters. As an eternal scholar, you'll often find Kunu researching or learning more about the art of entrepreneurship. Grateful for the hundreds of families that trust the care of their loved ones to his team, Kunu focuses on being the market leader in the industry.

"Please contact the event manager Marilyn (marilyn.b.turner@nyeventslist.com ) below for:

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