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2/10/2010: What is a brand; and why does it matter to nonprofit organizations?

Wednesday, February 10, 2010 from 2:00 PM to 3:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Webinar (Discounted 100.00%) Ended Free $0.00
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Event Details

This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand:

  • What it means to brand an organization
  • How to identify what's at the core of your organization's brand
  • How to build simple messaging frameworks that allow consistent communications of that brand
  • How to help your organization "walk the walk" when it comes to delivering on the promise of your brand


Part of the Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, branding, marketing, executive search, finance, fundraising, operations, and more.


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Michele Levy considers herself a brand therapist for nonprofits and what she affectionately refers to as "other entrepreneurial organizations." She has worked with a wide range of nonprofit and corporate clients, adeptly bridging the sectors and leveraging best practices from both. Her work includes brand strategy, message development, communications planning, research, and training. She has spoken on branding and communications to a variety of organizations, including the Association of Fundraising Professionals, the American Association of State and Local History, the National Association of Independent Schools, the New England Museum Association, the Medical Reserve Corps, Museums of Boston, Regional Independent School Communicators and the Essex County Community Foundation. An honors graduate of Harvard College, Michele received her MBA from Boston University.

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