2021 Food Halls 101

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Thank you! You will receive detailed information about Food Halls 101 one week prior to the Conference. Please access the Westin Verasa Napa link to secure your rooms at a discounted rate. The discount is limited to the first 50 guests.

2021 Food Halls 101

The Carlin Company, America’s preeminent developers of artisan food markets, presents the 2021 Food Halls 101, November 8-9 in Napa Valley!

When and where

Date and time


The CIA at Copia (The Culinary Institute of America) 500 1st Street Napa, CA 94559

Map and directions

How to get there

Refund Policy

Refunds up to 7 days before event
Eventbrite's fee is nonrefundable.

About this event

Steve Carlin and Lloyd Llewelyn of the Carlin Company are expanding the Food Halls 101 (FH101) conference and have assembled a world-class panel of experts for 2021. Joining Steve and Lloyd are Phil Colicchio, Executive Managing Director of Cushman & Wakefield’s Colicchio Consulting team, and Sherry Villanueva, owner and managing partner of ACME Hospitality and the brains behind the Funk Zone in Santa Barbara. The panelists will present individual case studies and participate in a series of barstool discussions to be held November 8-9 at the Culinary Institute of America (CIA) at Copia in Napa, California.

The two-day conference is designed to provide real estate professionals, public agency planners, design architects, operators, hospitality partners and other interested parties with insightful and critical information on how several varieties of food-based real estate projects are created and operated. The FH101 seminar will focus on the triple bottom line approach. It will provide guidance to help participants understand how to: (1) make successful decisions relating to market analysis, financial expectations, design, operational oversight and day-to-day management critical to the creation of a strong profit center; (2) support vendor-quality and the expansion of the artisan food industry; and, (3) build a successful, activated community hub.

The Westin Verasa Napa is the Exclusive Hotel Sponsor of FH101. For your discounted rate, please visit Westin Verasa Napa. Rooms are limited at the discounted rate and expire on October 15 - reserve today!

Visit the Food Halls 101 web page for information on the agenda and the presenters.


What are the COVID protocols? Click here for our COVID protocols. Although California has the lowest coronavirus transmission rate of any state (as announced on September 27), we are taking a conservative approach to ensure the comfortability of our guests and will require that all guests provide one of the following:

(1) proof of vaccination or (2) proof of a negative COVID test within 72 hours of the last day of the conference. The morning Oxbow Tour and the evening reception will be hosted outdoors. The indoor conference is intimate and seating is distanced to ensure our guests are comfortable. Our top priority remains with the health and safety of our attendees, sponsors, speakers, and staff.

FH101 Covid-19 safety protocols will be updated as new information becomes available and as local restrictions are amended. On the week of November 1, guests will be notified via email with the latest FH101 protocol updates based on CDC guidelines in Napa County. Currently, there is a mask mandate in Napa County.

Our event team and our venue sponsors/partners will comply with local guidelines and follow applicable federal, state and local laws and regulations, including those related to privacy, to determine the prevention strategies needed at the time of the conference. Our top priority remains with the health and safety of our attendees, sponsors, speakers, and staff. By adhering to Covid-19 safety guidelines established by the Centers for Disease Control and Prevention, California State, and local health authorities Food Halls 101 staff and its partners aim to provide a compliant and welcoming environment for our guests.

What are my transportation/parking options for getting to and from the event? The beautiful Napa Valley is an approximately 75 to 90 minute drive from San Francisco, Oakland, and Sacramento International Airports. There is ample parking at the CIA at COPIA. Attendees who elect to stay at the Westin Verasa Napa will have access to onsite garage parking. Also, the Westin Verasa Napa is walking distance to the CIA and the Oxbow Public Market.

For transportation, there are a host of companies offering the full range of transportation services to the region, from airporter buses to private limousine.  

What is the FH101 refund policy? THE REFUND POLICY IS INCORRECTLY DISPLAYED ON THE EVENTBRITE HOME PAGE. PLEASE READ OUR REFUND POLICY WHICH IS CLEARLY STATED HERE: Registration is 100% refundable any time before October 8, 2021. For cancellations after October 8, 2021, the full registration fee can be transferred to next year's FH101 conference.

If FH101 determines that in-person attendance cannot be accommodated as a result of Napa County COVID infection rates, it reserves the right to present the event by means of a “virtual” simulcast. Click here for COVID protocol.

Do I have to bring my printed ticket to the event? No.  Please check in at the registration check-in desk upon arrival.

Is my registration fee or ticket transferrable? Yes.

Is it ok if the name on my registration doesn't match the person who attends? Your registration can be transferred but must be done prior to your arrival. Please contact Kerry Seastrand at seastrand.kerry@gmail.com if you have registration changes.

Who can I contact if I have questions? Contact Kerry Seastrand at seastrand.kerry@gmail.com or call/text 925-303-9797.

2021 Food Halls 101 image
2021 Food Halls 101 image
2021 Food Halls 101 image