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2020 International Bulk Wine and Spirits Show - Exhibitor Registration (China)

Beverage Trade Network

Monday, November 9, 2020 at 11:00 AM - Tuesday, November 10, 2020 at 4:00 PM (CST)

2020 International Bulk Wine and Spirits Show -...

Registration Information

Registration Type Sales End Price Fee Quantity
Ends December 20, 2019: $ 1800 (Pay 25% deposit now and balance later. Includes 2 Day Conference Pass). Save $ 1400.
Feb 24, 2020 $450.00 $0.00

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Event Details

2020 IBWSS China Exhibitor Registration Now Open.

Take advantage of the Super Early Bird Pricing which ends on February 25, 2020.

International Bulk Wine & Spirits Show in China aims to give the bulk trade and private label business a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers. The show will offer supermarkets, retailers, restaurants, wineries, distilleries and other buyers a platform to source bulk wine and spirits and find private label manufacturers.

No show offers a greater opportunity to meet national chain buyers of China and develop strategic partnerships via bulk contracts and private label programs. IBWSS China is your platform to unlock new channels of growth.

Wineries, distilleries, and breweries interested to offer private label, contract manufacturing, and bulk wines are encouraged to Exhibit.


IBWSS buyers are retailers, importers, distributors, wineries and distilleries looking to meet their demand or bulk supply or private label projects. IBWSS exhibitors are wineries and distilleries looking to sell bulk wine and spirits, contract manufacturing or private label programs. Exhibitor Registrations for the IBWSS are now open to domestic and international suppliers.

November 9-10, 2020.

The Place: 

457 Jumen Road, R Floor, Bridge 8 Phase IV,
Huangpu District, Shanghai, PR China 200023

中国上海市黄浦区局门路457号407室 及 R 楼, 8号桥4期

THE PLACE is accessible by Metro Line 4, 8, 8 , 13.


Super Early Bird (Now till February 25, 2020) - $1800

Regular Pricing (February 26, 2020, Onwards): $ 3200


International Bulk Wine and Spirits Show is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish IBWSS as a premiere sales and marketing event committed to connecting the private label and bulk beverage industry.


Exhibitors are encouraged to reserve space early as booths are expected to sell out quickly. Table selection is on a first come basis. Once you register, you will get to select your own table location.


The show is a trestle table set up, you will not pay anything extra for chairs and tables and wifi. Your pricing covers ALL costs associated with the show. You are required to bring in one roll-up banner only and may place marketing material on your table.

IBWSS will provide you with the below.
Tasting Table
White Tablecloth & Skirting
2 Chairs + Ice Bucket + Spittoon
Glasses will be provided to buyers at the show


The two-day IBWSS China event in November 2020 will feature two major components – a lively exhibition trade show floor where top OEM and bulk wine and spirits exhibitors will be able to meet directly with potential buyers in China’s vibrant wine capital. There will be plenty of time for networking, making contacts, and face-to-face interactions with Chinese buyers. This is really a unique opportunity to expand into the all-important Chinese wine market.

At the same time, the event will feature an all-star lineup of top wine industry experts and insiders, who will share their insights and advice on how to succeed within the global bulk wine and spirits industry. Based on previous versions of the International Bulk Wine & Spirits Show (IBWSS) that have already taken place in London and San Francisco, there will be presentations and panel discussions on the following topics at the Shanghai event:

• What retailers are really looking for in private and bulk suppliers

• Regulatory issues specific to bulk products

• How retailers can build profitable private label programs

• Private label and bulk strategy for importers and distributors

• Trends and opportunities in the global bulk market

• Why and how to ship in bulk to China

• Leveraging bulk and private label best practices

• How to market to young millennial wine drinkers in China

• Quality challenges facing bulk wine

Most importantly, you will learn how each of these factors can be applied specifically to the Chinese market. For example, you will learn how Chinese wine drinkers differ from those in other wine markets (especially those of North America and Western Europe), how the Chinese regulatory environment impacts the success of any bulk wine program, and different ways that bulk wine producers are ramping up their China strategies.


International Bulk Wine and Spirits Show China is brought to you by Beverage Trade Network, the leading B2B Organization based in the United States. BTN  runs events like IBWSS London, IBWSS San Francisco, USA Trade Tasting, London Wine Competition, USA Wine Rating.




China Office +86 21 28909082

USA Office: +1 855 481 1112

UK Office: + 44 330 097 0138

Have questions about 2020 International Bulk Wine and Spirits Show - Exhibitor Registration (China)? Contact Beverage Trade Network

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When & Where

The Place: 457 Jumen Road, Unit 407, Bridge 8 Phase IV, Huangpu District

Shanghai, 200023

Monday, November 9, 2020 at 11:00 AM - Tuesday, November 10, 2020 at 4:00 PM (CST)

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Beverage Trade Network

BeverageTradeNetwork creates marketplaces in the wine, beer, spirits and cannabis space where brands and buyers come together and unlock new opportunities.

Some of the trade shows and media publications of BTN are:

  • International Bulk Wine and Spirits Show, San Francisco, London and Shanghai.
  • Cannabis Drinks Expo, San Francisco and Chicago
  • USA Trade Tasting, New York
  • Future Wine Expo. Sonoma
  • London Wine Competition, London
  • USA Spirits Ratings and more.

BTN does 20 events around the world and that includes Paris, New York, San Francisco, Chicago, Hamburg, London, and Shanghai.


  Contact the Organizer

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