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2019 What's Hot in Marketing, Media and Tech

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WeWork Bryant Park

54 W 40th St

New York, NY 10018

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For the marketing industry, the word of the year in 2019 is CONTROL. Consumers continue to create their own media menus, marketers are taking more capabilities in-house, people are deciding how much data they want to share and #metoo continues to shape the stories that bring brands to life (and the leaders who create them). Join us on May 20 to learn how brands and agencies are navigating the new realities and marketing, and the relentless pace of change.

Futurist: Janet Balis | Partner, Global Advisory Leader for Media & Entertainment and Americas Marketing Practice Leader, EY

This year's tracks include:

Track 1: Consumer Control is Over the Top

Consumers are enjoying absolute freedom of choice when it comes to selecting sources of entertainment & media. Viewers are increasingly opting to cut the cord or bundle options (e.g. live TV with Netflix, Amazon, HBO, Hulu), giving rise to a new hybrid of OTT + Linear TV consumption. This panel will discuss how marketers and media buyers are navigating the shift to streaming: how they're addressing the opportunities and challenges of OTT and how it fits into the ever-changing TV landscape.

Moderator: Kerry Flynn | Reporter, Digiday

Maureen Bosetti | Chief Investment Officer, Initiative

Jill Cress | CMO, National Geographic

Marissa Jimenez | President, MODI Media

Track 2: Marketing in a #MeToo World

The #MeToo movement has created heightened sensitivity and created new opportunities for marketers, agencies & media platforms. We have entered an unprecedented era of social awareness that encourages the marketing ecosystem to champion equality and to celebrate the essence of humanity. Panelists will discuss the new rules in marketing to men and women and share examples of campaigns that are illustrating those trends.

Moderator: Rachel Lowenstein | Partner, Associate Director, Mindshare North America

Colleen Conkling | Sr. Director Brand Marketing & PR, Bonobos

Jaime Kalfus | CMO, ADP

Sophie Kelly | SVP North American Whiskeys Portfolio, Diageo

Sarah Personette | VP Global Client Solutions, Twitter

Track 3: Taking It Inside

The trend of marketers creating in-house agencies is exploding–with 78% reporting some form of in-house team. The trend is blowing up our traditional ways of working. This panel will examine the disruptive impact we are experiencing across all aspects of the agency/brand ecosystem—from media planning and buying to creative & production. During this open dialogue, executives and decision-makers on all sides of this trend will come discuss the benefits and hidden landmines of in-housing.

Moderator: Lindsay Stein | Editor, Campaign

Kasha Cacy | Global CEO, Engine

Andrew McKechnie | SVP, Chief Creative Officer, Verizon 140

Josh Palau | VP Media Strategy & Platforms, Bayer Consumer Health

Elke Phillips | Digital Media Manager, Prudential Financial

Track 4: Direct To Consumer: A New Conversation

A new crop of brands has captured the imagination of the consumer population without sending a single message through linear TV or other traditional media. Brands like Warby Parker, Away, Casper and others that talk directly to the customer. A recent survey suggested that 81 percent of the consumer population plans to purchase one of these brands in the next year, so it’s conceivable that these upstarts are going to be tomorrow’s power brands. Will general market products start to mirror the DTC approach, or will the newbies embrace traditional strategies? Both have taken pages out the other’s play book, creating a new value exchange where customers demand relevant ad suggestions that don't overstep or abuse data sharing and privacy. This session digs into the tension that exists between traditional and new brands and the conversations they are having with people.

Moderator: Helen Lin | Chief Digital Officer, Publicis Media

*Panelists & more details to come!


Agenda:

1:00PM | Registration Opens, Networking

1:45PM | Keynote

2:10PM | Panel 1: Consumer Control Is Over The Top

2:35PM - 2:50PM | BREAK

2:50PM | Panel 2: Marketing In A #MeToo World

3:20PM | Panel 3: Taking It Inside

4:00PM - 4:15PM | BREAK

4:20PM | Panel 4: Consumer Consent: The Balancing Act Between Data & Value. What Is Your Data Worth?

4:50PM | Networking Reception

6:00PM | Event Concludes

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WeWork Bryant Park

54 W 40th St

New York, NY 10018

View Map

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