$220 – $2,000

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Crowne Plaza Resort Asheville

1 Resort Drive

Asheville, NC 28806

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North Carolina State University brings you:

The fourth annual South Atlantic Hops Conference: Beer and Beyond: Growing Hops for Multiple Uses and Markets

This conference is designed to educate, enlighten, and engage growers, brewers, beer enthusiasts, and other interested parties about the South Atlantic hops industry. The event will take place all day Saturday, March 16th and the first half of Sunday, March 17th. March 17th is St. Patrick's Day which is quite the event in Asheville, especially for beer lovers. So, plan now to stay over until Monday.

The event is being organized by Jeanine Davis and her staff in the NC Alternative Crops and Organics Program at NC. State University. They have been conducting hops research and educating growers on growing hops since 2007. They also have a regional hops breeding program led by Dr. Luping Qu. Our special partners for this conference include the hops research and extension program at Virginia Tech University, and the Old Dominion Hops Cooperative.

The program, speakers, lodging, directions, and other logistics are included below.

Please click on the green "Get Tickets" button to see all the options for attendees, sponsors and exhibitors. Details are included in the ticket area.



Saturday, March 16

7:00 AM Exhibitor Set-Up

8:00 AM Registration opens; visit the tradeshow and posters


9:00 AM Welcome

9:15 AM Keynote presentation- Growing the Michigan Hops Industry, Rob Sirrine,

10:00 AM Break with coffee and snacks; visit the tradeshow and posters

Grower Track

10:30 AM How to Grow Hops in the South Atlantic: The Basics (for beginners), Holly Scoggins

11:20 AM If I Could Do it All Over Again; A Hop Grower's Perspective, Dixon Leatherbury

Emerging Markets Track

10:30 AM Growing Other Crops for Brewing, Jon and Carrieann Schneider

11:20 AM Providing Hops to the Medicinal Herb Market, Bill Chioffi


12:00 PM Lunch (included in registration) Sponsor presentations

Grower Track

1:00 PM Controlling Diseases on Hops, Erin Lizotte

1:50 PM What You Need to Know Before You Spray Your Hopyard, Laura Siegle

Emerging Markets Track

1:00 PM Biotransformation: When Yeast and Hops Interact, Molly Browning

1:50 PM Increasing Your Hop Profits with Hop Distillates, Daniel Meehan


2:30 PM Break (no food); visit the tradeshow and posters

Grower Track

2:50 PM Let's Hear From a Brewer, local brewer

3:40 PM Handling Hops After Harvest, Justen Dick and Rob Sirrine

Emerging Markets Track

2:50 PM Farm-to-Brewery, Jon Schneider and Art Robertson

3:40 PM Regional Processing Opportunities, Smithson Mills


4:30 PM Regional Research and Extension Updates from NC, VA, and MD university faculty and a grower

5:30 PM Social for Networking and visiting tradeshow and posters (snacks and beverages)

6:30 PM On Your Own: Self-Guided Asheville Brewery Tour (drive yourself or use hotel shuttle)

March 17, Sunday

Grower Track

8:00 AM Controlling Insect Pests on Hops, Erin Lizotte

8:50 AM Building Your Own Hop Harvester, Phillip Davis and Justen Dick

Emerging Markets Track

8:00 AM Selling Hops to the Home Brewer Market, Ted Clevenger

8:50 AM Cooking with Hops, Susi Gott Séguret and Jessie Massie


9:30 AM Break with coffee and snacks; visit tradeshow and posters

Grower Track

10:00 AM Scaling Up Your Operation, Rob Sirrine

10:50 AM University of Maryland Variety Trials, Peter Coffey

Emerging Markets Track

10:00 AM Hops for Decorative Uses, Jayne Frye and Charles King

10:50 AM Hops for Tea and Building Relationships with Buyers, Jessie Dean and Charles King


11:40 AM Growing Wisdom from the Pacific Northwest, Beau Evers

12:30 PM Farewell Till Next Year! Now Go Enjoy St. Patrick's Day in Asheville!!

*Speakers and topics might change at any time due to unexpected circumstances such as illness or travel issues.


KEYNOTE: Dr. Rob Sirrine, Community Food Systems Educator, Center for Regional Food Systems, Michigan State University. Rob's keynote presentation will be "Growing the Michigan Hops Industry" He will also give a presentation on "Scaling Up Your Operation" and another with VA hops grower, Justen Dick, on "Handling Hops After Harvest". Rob was one of the university pioneers who helped the Michigan hops industry get started and now offers statewide leadership for hops education, outreach and research in Michigan. His vision, leadership, and winning personality has also helped to grow the eastern hops industry thorugh his efforts to bring researchers across the region together as the Great Lakes Hops Working Group. He is located at the Leelanau County Extension Office in Suttons Bay, MI. You can read more about Rob and his progam on his webpage.

Molly Browning, Lallemand Brewing, Raleigh, NC and President of District Carolinas of the Master Brewers Association of the Americas. Molly is a brewer and has worked for at least five breweries, including New Holland. She is currently the the East Coast Sales Manager for Lallemand Brewing. Her presentation to us will be "Biotransformation: When Yeast and Hops Interact". You can learn a little more about her on her LinkedIn Profile.

Bill Chioffi, Botanical Consulting International, Asheville, NC. Bill will present on "Providing Hops to the Medicinal Herb Market". Bill has been an international buyer of medicinal herbs for a long time, most recently with Gaia Herbs. He has a wealth of information on sourcing natural products, growing, and what a grower needs to know to supply raw materials to a company. Recently, Bill started his consulting business. Here's a link to his website.

Ted Clevenger, Asheville Brewers Supply, Asheville, NC. Ted owns this wonderful shop where you can find everything you need to brew, ferment, or distill. Ted will present on Selling Hops to the Home Brewer Market". Learn more about him and his store on the website.

Peter Coffey, University of Maryland Extension, Westminster, MD. Peter is the Small Farm and Alternative Agriculture Educator in Carroll County working with vegetables and new crops, including hops. He will present results of "University of Maryland Variety Trials" that many of us have been curious about. You can learn more about Peter on this website.

Phillip Davis, Sticky Indian Hops, Candler, NC. Phillip is one of our pioneer western NC hop growers. He is innovative in growing, creating equipment, and marketing hops from his farm. He will co-present with Justen Dick on "Building Your Own Hop Harvester". Learn more about Phil's hops business on his website.

Jessie Dean, Asheville Tea Company, Asheville, NC. Jessie will give a presentation on "Hops for Tea and Building Relationships with Buyers" with grower, Charles King. Jessie founded the tea company in 2015 and quickly earned the reputation for using as much locally sourced botanicals and other farm products as possible in her tea blends. She understands farming and knows how to build relationships with her growers. Learn more about her company on their website.

Justen Dick, Kelly Ridge Farms, Meadowview, VA. Justen will co-present with Phillip Davis on "Building Your Own Hops Harvester" and will speak with Rob Sirrine on "Handling Hops After Harvest". Justen is one of our pioneer hop growers in Virginia. He is an inquistive grower who has obtained grants to support on-farm research on light effects on hops, built his own hops harvester, and experiments with a wide range of cultural practices to improve hops production in the southern region. You can learn more about his farm on his website.

Beau Evers, Crosby Hop Farm, Woodburn, Oregon (although Beau is now located in the Asheville area). Crosby Hop Farm is a leading hop grower, merchant, and processor in the Willamette Valley in Oregon. Beau is the regional account manager and will share his knowledge of producing quality hops for the brewing industry. You can learn more about Crosby Hop Farm on their website, and I think you will really enjoy this video.

Janet Frye, Enchanted Florist, Asheville, NC. Janet will speak on "Hops for Decorative Uses" with grower Charles King. Janet is an award winning florist and owner of this innovative florist business focused on weddings and parties. She has used hops in arrangements for weddings and other events. You can learn more about her business on her website.

Charles King, Skye Farm, Elk Park, NC. Charles and his uncle run this wonderful little farm where they grow a wide diversity of herbs, trees, vegetables, and hops using organic and permaculture methods and principles. He sells products to the Ashville Tea Company. He will provide the grower's perspective in his presentation with Jessie Dean on "Hops for Tea and Building Relationships with Buyers" and with Janet Frye on "Hops for Decorative Uses". You can learn more about the farm on their website.

Dixon Leatherbury, Seaside Hops, Machipongo, VA and Chairman of the Old Dominion Hops Cooperative. Dixon has been growing hops for about six years and has been very involved in developing the Virginia industry. He will share lessons he has learned in his presentation "If I Could Do it All Over Again; A Hop Grower's Perspecitve". You can learn more about his business on his website.

Erin Lizotte, Michgan State University, Cadillac, MI. Erin will speak on "Controlling Diseases on Hops" and "Controlling Insect Pests on Hops". Erin is an IPM educator and has been very involved in growing the Michigan hops industry. Her leadership in coordinating conferences, getting hops researchers from non-traditional areas working together in the Great Lakes Hops Working Group, and other activities have been invaluable in growing our young industry. You can learn more about Erin on her webpage.

Jessie Massie, Sierra Nevada Brewing, Mills River, NC. Jessie is the executive chef at the Sierra NevadaTaproom where she creates culinary masterpieces using locally grown ingredients, including hops. Jessie will co-present with Susi Gott Séguret on "Cooking with Hops". Learn more about Sierra Nevada's commitment to using locally grown ingredients in this article.

Daniel Meehan, New River Distilling, Boone, NC. Daniel is the founder and owner of this creative distillation company working with hops, hemp and more. Daniel presentation will be "Increasing Your Hop Profits with Hop Distillates". You can learn more about his company on their website.

Smithson Mills, Blue Ridge Food Ventures, Asheville, NC. Smithson's presentation will be "Regional Processing Opportunities". Smithson developed Blue Ridge Food Ventures in 2001-2005 when he worked for the NC Department of Agriculture and Consumer Services. Since then he has been an agribusiness developer working with dozens of companies and non-profits to bring people together to grow new agricultural industries. He is currently the interim executive director at Blue Ridge Food Ventures. Learn more about Smithson on his website.

Art Robertson, Running Turtle Hops Farm, Liberty, NC. Art will speak with Jon Schneider on "Farm to Brewery." Art approaches hops growing like a scientist, experimenting with new varieties and methods of growing and exchanging ideas and experiences with other growers and researchers. He is also an entrepreneur, looking for new ways to market his hops so he can make some money from his efforts. This led him to become involved in a new farm to brewery effort. Read more about Art on his webpage.

Jon and Carrieann Schneider, Sideways Farm & Brewery, Etowah, NC. Jon and Carrieann will speak on "Growing Other Crops for Brewing" and Jon will speak with Art Robertson on "Farm to Brewery." It has been an absolute delight to watch this couple live their dream of creating a farm and a brewery. They are enthusiastic, scrappy, innovative, and supportive of their community. They built the farm from scratch; raise flowers, vegetables, and more; built the brewery with their own hands; brew and serve their own beer; buy lots of local ingredients; and involved local food trucks and musicians in their efforts. Read more about them on their webpage.

Dr. Holly Scoggins, Associate Professor in the Department of Horticulture, Virginia Tech University. Holly will speak on "How to Grow Hops in the South Atlantic: the Basics (for beginners)" and will share research updates. Holly was already well-known for her expertise on ornamentals and urban horticulture, but a few years back was looking for a new challenge and became interested in hops. She quickly developed solid research and extension program on hops and has worked tirelessly to help grow the South Atlantic industry. You can read more about Holly and her program on her webpage.

Susi Gott Séguret, Seasonal School of Culinary Arts, Asheville, NC. Susi is a chef, author, musician, and photographer. She is known throughout western NC for her culinary creativity, enthusiasm, and knack for bringing people together. She has been a leader in introducing chefs to locally grown truffles and jumped at the opportunity to experiment with hops in the kitchen. She will co-present with Jessie Massie on "Cooking with Hops". You can learn more about Susi on her on this link for her new book.

Laura Siegle, Extension Agent, Agriculture and Natural Resources, Amelia County, Virginia Cooperative Extension. Laura will speak on "What You Need to Know Before You Spray Your Hopyard." Through her role as an extension agent, Laura has championed bringing research-based production techniques and information to hop growers in Amelia County and across Virginia. She holds expertise in both private and commercial pesticide application, licensing, and safety. Read more about her on her webpage.


The conference will be held at the Crowne Plaza Resort in Asheville, NC.


With the help of our sponsors, we are able to keep ticket prices the same as in 2018. So regular registration is $220 per person. In addition to access to all the educational programming and trade show, registration includes lunch and two breaks on Saturday and a morning break on Sunday. Prices for sponsors/exhibitors range from $250 to $2,000 and are described in detail on the tickets.

Click on the green "Tickets" button in the upper right to get more information on tickets and to order tickets for attending the event or for being an exhibitor or sponsor. Tickets are transferrable but not refundable (more info below). We plan to hold the conference regardless of weather conditions, so please plan accordingly. We reserve the right to make modifications to the program to accommodate adverse weather and other unforeseeable situations (e.g., speaker illness).


A block of rooms has been reserved at the Crowne Plaza Resort for the nights of March 15 and 16 (based on availablity, these rates will be offered for two days before and after, too). The special conference rates are $139 per night for a room with two doubles and $154 for a king (pus 13% tax). Check in time is 3 pm and check out is 11 am. The hotel has a 72 hour cancellation policy. Reservations canelled less than 72 hours prior to arrival will be charged one night room and tax. The hotel requires 24 notice for early departure or there will be a $50 fee. The pet fee is $25+tax per night. These rates are available (as long as there are still rooms open in our block) until midnight on 2/13/2019. Reservation requests made after that date will be accepted on a space available basis at the prevailing rate.

  • Call the toll-free number 1-844-330-0296 (24/7) and mention the group name South Atlantic Hops in order to receive the special group rate.

  • For In-House reservations call the local number during normal business hours 828-285-2603 and mention the group name South Atlantic Hops.

  • To book online go to www.ashevillecp.com

    • Check Availability (enter dates of stay)

    • Enter Group Code: CPH

  • This is the link you may use to automatically add the group code when booking online (not mobile compatible).


The tradeshow this year will be in the main presentation room so the exhibitors can hear and see the presentations and attendees will have easy access to them. Space is limited, so vendors should register early.

POSTER AREA (Bring Your Own Easel!)

There will be a poster area available for you to exhibit posters on research and extension activities related to hops and brewing. This is targeted towards students, researchers, extension specialists and agents, and growers involved in on-farm research. This is not for promoting products or services and those will not be allowed (please reserve a commercial exhibit space for those). If you want to bring a poster, please email Leonora_Stefanile@ncsu.edu and let her know. We will not have poster boards to hang on, so please bring your poster mounted on a board and an easel to set it on.


We welcome sponsors for our event. Sponsorships give you the opportunity to showcase your business and allow us to make this a special conference affordable for attendees. Sponsorships also support scholarships. All sponsorships include an exhibit table for the Saturday and Sunday, registration for one person, your company logo on all our promotions, and more depending on your level of sponsorship. Details are included on the sponsorship ticket descriptions in the "get tickets" link above. If you need to be invoiced and send a check, please contact Jeanine_Davis@ncsu.edu and please put hops conference sponsorship in the subject line. Exhbitors can set up on Friday after 4 pm or Saturday morning from 7 am to 8 am.


There is a special rate for college students. Please email us about that (see contact info below). Currently we do not have funding to support internships.


How can I contact the organizer with any questions? Contact Jeanine_Davis@ncsu.edu and include "hops conference" in the subject line. You will get a return email from Jeanine or one of her assistants, Leo Stefanile or Margaret Bloomquist.

Is my registration/ticket refundable or transferrable? Tickets are not refundable. They are transferrable anytime, but it is the responsiblity of the ticket holder. You may transfer them to someone else by updating your order information with the new attendee's information. If you are selling your ticket to someone else, that financial transaction is your responsibility. To transfer your ticket, go to Eventbrite.com and log in and find this event. You can easily edit the attendee information. If you are not sure if you have an account with Eventbrite, enter your email and it will confirm by either surfacing a "Password" field to log in or providing a link to "Sign up for free"

Where is my receipt? Eventbrite sends out your receipt right after you register on-line. If it is not in your inbox, please check your spam and junk folders.


Jeanine Davis, Leo Stefanile, and Margaret Bloomquist with North Carolina State University; and Holly Scoggins with Virginia Tech. Assistance provided by the board of Old Dominion Hops Cooperative


North Carolina State University and North Carolina A&T State University commit themselves to positive action to secure equal opportunity regardless of race, color, creed, national origin, religion, sex, age, veteran status or disability. In addition, the two Universities welcome all persons without regard to sexual orientation.

If you are a person with a disability and desire any assistive devices, services or other accommodations to participate in this activity, please contact Jeanine Davis at Jeanine_Davis@ncsu.edu or 828-684-3562.

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Crowne Plaza Resort Asheville

1 Resort Drive

Asheville, NC 28806

View Map

Refund Policy

No Refunds

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