$202.50 – $225

2019 She Runs It Chicago: What's Hot in Marketing, Media and Tech

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University Club of Chicago

76 East Monroe Street

Chicago, IL 60603

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Join us for She Runs It's second annual What's Hot in Marketing, Media and Tech.

We will kick the day off hearing from Sharon Profis, Executive Editor of CNET about the future industry trends we should be watching this coming year.

Panel: A Preview of Life in 2025

As AI Innovations integrate into everyday products, the future is happening now. We'll take a look at how machine learning is changing consumer expectations and the implications these technological advances have on marketers. In contrast, we'll also address the misconceptions of these advancements to better understand how to best prepare ourselves and the brands we work on for this digital evolution.

Speakers:

Moderator:

George Slefo | Technology Reporter, Ad Age

Lisa Jillson | Marketing Lead, Arity

Anna Parker | Chief Strategy Officer, Havas

Trace Rutland | Director, Media Innovation, Tyson Foods


Panel: Marketing in a #MeToo World

The #MeToo movement has created heightened sensitivity and created new opportunities for marketers, agencies and media platforms. We have entered an unprecedented era of social awareness that encourages the marketing ecosystem to champion equality and to celebrate the essence of humanity. Panelists will discuss the new rules in marketing to men and women and share examples of campaigns that are illustrating those trends.

Speakers:

Jill Baskin | Chief Marketing Officer, The Hershey Company

AJ Hassan | VP, Executive Creative Director, R/GA

Tim Scott | Chief Marketing Officer, Land O'Lakes


Luncheon Speaker

Change- can't live with it, can't live without it. To say the marketing landscape is evolving is already a cliché. And, all that change can get pretty exhausting. Dana Anderson, Medialink's Chief Transformation Officer is going to explore how to change without flipping or flopping. In fact, there are ways that transformation can become your best friend.

*Additional panelists to be announced

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University Club of Chicago

76 East Monroe Street

Chicago, IL 60603

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