$124 – $258

2019 NY Multicultural Bootcamp

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237 Park Ave

New York, NY 10017

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Digital and technological innovations continue to reshape the way brands connect with people, and the professionals who navigate the change have to be more dexterous than ever before. The 5th annual Bootcamp has been designed to keep us at the leading edge of marketing evolution while simultaneously empowering us to “own our lanes,” amplify our personal brands and accelerate our professional trajectories. You’ll leave Bootcamp with new ideas that will sharpen your acumen and your narrative and prepare you to take your business to the next level.


Keynote Address: Success is Intentional | 11:30AM

Success happens when you apply the decisions, resolve and action required to occupy the seat you want. In this session, we'll share tips and strategies for seizing the role you desire. Whether you are longing to pick a lane or shift gears on your current path, this is powerful fuel for your journey.

Keynotes:

Carla Hassan | Chief Brand Officer, Citi

Dara Treseder | CMO, Carbon


Infusing D&I Into The Corporate DNA | 12:10PM

Research indicates that the most successful companies of will be those that capitalize on the positive business potential of inclusion and diversity. Monotone organizations simply won’t resonate with the vibrant consumer communities they seek to engage. Learn what She Runs It is doing to advance inclusion and diversity in marketing, media and tech and hear how you can amplify our work.

Lynn Branigan | President + CEO, She Runs It


LUNCH | Share and Compare | 12:50PM


She Runs It, He Gets It | 1:20PM

Advocacy and empowerment can often come from the most unexpected sources. Given the role that men play in the business of marketing, they have a lot of influence on the shape and face of an organization, and many male leaders are fierce advocates for women as leaders. In this session, male leaders and influencers will share their 'aha!' moments and personal stories that elevated them from apathy to action in the movement for gender parity and inclusion.

Moderator: Felicia Geiger | Director of Talent, Troika/Mission Group

John Ferenchak (Mentor) | Director, Global Accounts Sales Leader, LinkedIn + Ty Heath (Mentee) | Global Lead, Market Development, LinkedIn

Neelpa D'Sa (Mentee) | VP of Ad Revenue Forecasting, Nickelodeon Networks, CMT & TV Land, Viacom Ad Solutions & Peter Hallock (Mentor) | SVP of Pricing & Inventory, Nickelodeon Networks, CMT & TV Land, Viacom Ad Solutions

Gary Nix (Mentor) | Founder & Marketing Strategist, The BRANDarchist & Tamara Wilson (Mentee) | Digital Marketing Director, DPMnyc


Algorithmic Heroines | 2:00PM

The digital marketing ecosystem has a gender bias problem, but several innovators are shattering the digital barriers and re-writing the code of digital conduct. In this session, digital leaders share their boundary-breaking experiences and offer perspective on the new rules and realities that are reshaping marketing technology.

Moderator: Katrina Craigwell | Head of Global Employer Brand, Chase, J.P. Morgan

Lisa Donohue | CEO, Publicis Spine

Madelyn Machado | Talent Sourcer & Event Strategist, Microsoft Cleared Engineering Groups

Louisa Wong | COO, Carat USA


BREAK | 2:40PM


Fearless, Forgiving & Fabulous | 2:50PM

Dorinda Walker is an Inspirational Warrior, survivor community advocate and award-winning marketing executive who is Vice President at Prudential Financial, Inc. Defying childhood difficulties, Dorinda has based her career on expanding new business opportunities and financial education among diverse markets. In addition to remarkable life lessons, this session will give you new ideas for building meaningful connections to people from all cultures and backgrounds.

Moderator: Tiffany Warren | SVP, Chief Diversity Officer at Omnicom Group/Founder & President, ADCOLOR


Mom Boss | 3:25PM

What’s that saying? “If you want something done right, give it to the busiest person you know.” And who’s busier than a woman with two full-time jobs: one in the office and one at home. What life-design principles and guidelines allow moms to own and execute, even while juggling a thousand things? These masterful moms will share their most effective life hacks, soul-saving strategies and tips for allocating time to what's most important.

Moderator: Maria Teresa Hernandez | VP, Brand Partnerships, Mirriad

Jennifer DaSilva | President, Berlin Cameron

Michele Thornton Ghee | EVP, Business Development, Endeavor Global Marketing

Aaliytha Stevens | COO, Mother, Grandmother, SpotCo

*Additional Speakers to be announced


Spinning Chaos into Creativity | 4:00PM

Disruption has the capacity to paralyze some marketers and practitioners, while others thrive in the chaotic atmosphere. The rules of consumer contact are being rewritten, and this team of impassioned strategists and marketers are creating unique, first-class solutions in the midst of brand evolution, digital disruption and ambiguity. Learn how they are setting their brands up to succeed by engaging the next generation of consumers through 21st Century content and experiences.

Moderator: Deidre Smalls-Landau | Global Chief Cross-Cultural Officer, UM

Michelle Aragon | SVP, Business Solutions, MAGNA Global

Karla Davis | Sr. Director, Integrated Marketing & Media, Ulta Beauty

Daphne Leroy | VP of Strategy, Viacom Ad Solutions

Jezz Chung | Diversity & Engagement Lead, Anomaly


Cocktail Hour + Networking | 4:30PM – 6:00PM

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237 Park Ave

New York, NY 10017

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