$400

2019 Mirum Opus San Diego

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Location

The Prado at Balboa Park

1549 El Prado

San Diego, CA 92101

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Connect, then lead

Getting people's attention has become increasingly difficult. Convincing customers to engage with your brand is even harder. Mirum Opus 2019 looks at how you can increase influence through innovation and ultimately create greater connections with your customers, your industry and the market at large.

Why will consumers choose you?

Today, when some individuals have as big a brand as companies and consumers are as cynical and savvy as ever, brands must earn trust retain influence within their industries and with their customers.

In this environment, influence is a critical metric to drive successful business outcomes.

Brands that recognize these shifts and leverage experience design, media, content and technology will amplify their impact and drive future growth.

Key Speaker Tracks

Our speaker line up brings together highly experienced thought leaders, practitioners and executives who will provide their lens on how the right balance of innovation and purpose can drive influence.

Here are some of the topics we’ll discuss:

Exploring Influence
How influence has become one of the most important KPIs in marketing and what it means for your business.

Innovation in Influence
In a rapidly changing marketing environment, how smart brands will leverage influence and innovation to create more meaningful connections with customers and sustain their loyalty.

Personalizing Experience Design / Brand Experience
How to use marketing platforms to improve personalization and ensure your organization is delivering a customer journey that your customers want (and your business needs).

Workshop

At Opus, we’ll also feature a live innovation workshop with our client Shell to explore how innovative use of experience design, media and content influence customers.

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Date and Time

Location

The Prado at Balboa Park

1549 El Prado

San Diego, CA 92101

View Map

Refund Policy

No Refunds

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