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Iacocca Hall - Lehigh University

111 Research Drive

Bethlehem, PA 18015

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2019 Health Equity Summit - Census 2020: the link between hard-to-count communities and health equity

Free Admission - All nonprofit staff who are interested in how their organization can be involved in ensuring a complete and accurate count for the Lehigh Valley are encouraged to attend.

Please join the Hispanic Center Lehigh Valley and the Lehigh Valley Community Foundation for an engaging discussion of the Census 2020. The morning will include information about the impact of a complete and accurate count on the health of the Lehigh Valley community, as well as the nonprofit sector as a whole. Additionally, the event will feature breakout sessions for nonprofit staff to learn census information and hands-on strategies to implement in order to ensure a complete and accurate count for the Lehigh Valley.

Please register by October 28th. The event does have a limitation on capacity, so please do make sure you are able to attend before registering. Please select the ticket type based on the breakout session that you plan to attend.

Agenda & Speakers

7:30am to 8:00am Registration, Breakfast & Networking

8:00am to 9:30am Presentations & Questions

Susan Wild, U.S. Representative

Bernie Story, CEO & President, Lehigh Valley Community Foundation

Rajika Reed, Ph.D., Senior Network Director of Epidemiology & Strategy, St. Luke’s University Health Network

9:45 am – 11:00 am: Breakout Sessions

Census 101: In this session, The U.S. Census Bureau Partner Specialist staff will go through the basics of the census including the impact of the census, Lehigh Valley geographic areas that are at risk for undercounting, populations that are hard-to-count, how the census works, timeline of census activities, current local efforts of the complete count committees, and resources.

Facilitator: Erin A. Yasenchak, Partnership Specialist, U.S. Census Bureau

Hard-to-Count Communities & Interventions that work: This session is designed for those who already understand the basics of the census, and are interested in learning specific strategies on how to successfully engage with hard-to-count communities to build awareness about the 2020 census. The session will highlight four nonprofit organization’s census initiatives throughout the Lehigh Valley through a panel discussion.

Panelists: Pas Simpson, Promise Neighborhoods Lehigh Valley, Victoria Montero, Hispanic Center Lehigh Valley, Antoinette Cavaliere, ProJeCt of Easton

Communication Strategies for Census Outreach: Come to this session to learn about the current communications campaign for community outreach for the 2020 census and how you can plug into the outreach efforts. Kevin Greene from FACES international will also go over some strategies and tips on how to effectively use digital media and community to get out your census messages.

Facilitator: Kevin Greene, Chief Operating Officer, FACES international

Questions? Please contact Victoria Montero,

Interested in Sponsorship of the event? Please click here for the sponsorship packet.

Why is the Census important to our community’s health? Why is it important for the nonprofit sector? The U.S. census is so much more than data. It's about what we call ourselves, how we see ourselves and how we're represented. It affects everything, from education and health programs to transportation, as well as how our communities are represented politically. In the Lehigh Valley, the federal allocation of the $10 million received in Supplemental Nutrition Assistance Program and the $6.7 million received in Community Development Block Grants each year are federal programs that rely on accurate census data for the correct allocation of federal funding. An undercount of Lehigh Valley residents puts these federal programs and many more, at risk, while also decreasing the amount of representation our community has in government. We need an accurate count so that nonprofit organizations can continue to serve the community without an additional burden of decreasing federal funds.


How can I contact the organizer with any questions?

Please contact Victoria Montero,

Is there a limit on tickets per organization?

No, however, there is limited capacity for the event, so please be considerate by only registering those that are confirmed to be able to attend the event.

What do I do if I want to attend multiple break-out sessions?

Unfortunately, breakout sessions will be running at the same time, so please only select the priority breakout session that you are attending. Materials for other sessions may be provided upon request.

Can I attend the summit only and skip the breakout sessions?

While you are able to attend the summit only, we encourage you to also participate in the breakout sessions. The goal of the event is to both build awareness about the Census 2020 as well as equip nonprofit staff will strategies and information for successful implementation of Census initiatives.

Will food be provided?

Yes, breakfast will be served between 7:30 am - 8:00 am

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Iacocca Hall - Lehigh University

111 Research Drive

Bethlehem, PA 18015

View Map

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